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Can Instagram ever crack Weibo’s hold on Chinese millennials?

Instagram and Weibo are staple apps of globally minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Image credit: Shutterstock Instagram and Weibo are staple apps of globally minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Image credit: Shutterstock

 

By Chenyue Fu