L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group Can L’Oréal conquer beauty’s next “Blue Ocean”?
Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors | No Comments
L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group {"ct":"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","iv":"16e10e87c4f43737060d8cd53c92151d","s":"64813d3c98a4424c"}