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Can L’Oréal conquer beauty’s next “Blue Ocean”?

Posted Bya Luxury Daily columnistOn In Featured,Fragrance and personal care,Industry sectors | No Comments
L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group

 

By Charlotte Cai