Comments on: Can luxury brands avoid deep discounts this holiday season? https://www.luxurydaily.com/can-luxury-brands-avoid-deep-discounts-this-holiday-season/ The news leader in luxury Wed, 26 Apr 2023 15:22:21 +0000 hourly 1 https://wordpress.org/?v=4.7.3 By: Ratish Thakur https://www.luxurydaily.com/can-luxury-brands-avoid-deep-discounts-this-holiday-season/comment-page-1/#comment-7451601851685851037 Thu, 27 Oct 2016 03:45:03 +0000 https://www.luxurydaily.com/?p=189565#comment-7451601851685851037 It’s true. Desire for luxury is never enhanced by discounting – rather discounts diminish the value of the brand. Why? Aspirational brands are distinct from value items. They are not purchased because they are cheap but because they are exclusive.
A luxury brand that takes adopts value pricing will lose it luxury status.

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