- Luxury Daily -
https://www.luxurydaily.com
-
Can luxury brands market to UHNW via social media?
Posted By
a Luxury Daily columnist
On
August 3, 2017 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Chanel has 23.3 million followers on Instagram. It follows none. Image credit: Chanel
By
Doug Gollan
{"ct":"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","iv":"43b61caa4c76d77545a24369b989074a","s":"37bc9184e0546255"}