- Luxury Daily -
https://www.luxurydaily.com
-
Can luxury brands market to UHNW via social media?
Posted By
a Luxury Daily columnist
On
August 3, 2017 @ 2:00 am
In Columns,Featured,Opinion |
No Comments
Chanel has 23.3 million followers on Instagram. It follows none. Image credit: Chanel
By
Doug Gollan
{"ct":"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","iv":"0c1a83eb37504864097e2973c24f691d","s":"2e133eebefc8f828"}