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Can luxury brands survive in China without online partners?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail,Software and technology | No Comments
With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Image credits: Prada. Composite: Haitong Zheng With the rise of online shopping in China, it has become increasingly important for global luxury brands to form a partnership with an e-commerce company. Image credits: Prada. Composite: Haitong Zheng

 

By Adina-Laura Achim