This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo
Can luxury, Singles’ Day and sustainability coexist?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"6afa9500316056cdbd168f66218bb51c","s":"ba5c687751ca24a7"}