This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo Can luxury, Singles’ Day and sustainability coexist?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo 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","iv":"473a3407d7055f6148ef4159cca672ac","s":"91b5ef6e10a48058"}