This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo Can luxury, Singles’ Day and sustainability coexist?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo 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","iv":"03b9adfeae20c433c35ec7fe4c2ac0d8","s":"407a4fd88b17961f"}