This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo
Can luxury, Singles’ Day and sustainability coexist?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No 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","iv":"e600b3eb503c0d452c91ad69af1c3c8d","s":"4de9c81c3b09b920"}