This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo Can luxury, Singles’ Day and sustainability coexist?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo 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A3Qe1r1S4yd++7ToDJl4ofuQGzmHynGFv4Pio0s282Vh49kFFqQGY0OQEX0Vz3myCZcU1Kcacuvb1Ag1fd+pIr6zk7h9+WdCaTZo7C3TgGoy8+3zkqG77e6RMKrRNaxbIm+opLlDC6YKO4KPHnpNhN5AndsFbEJAsTyLA1tQRq2LljQaBCUCzdtbpSnJIQhFEkKFZupy4XoBJFx02lxbszEhcple9at3KMo5f+mOyiTJ\/FQ478TIZVaIlMM12ttNc8wlx9RpedMg6sIoaEUBzRGDOkdVt5\/1x2DGMZfWdmSbbo39Su37lIUN\/cNEmQnnzEtX4HlEykdFxMPma2LjQHTLkYkYVBgaAPh6MGGlqX\/JFl+OlTh0jIAaEU4aGbmF\/UHjXQMJbD5OovhdcjBmxIJqSSOQ9UXmVpihqLHf0hg3\/pB7FPS6\/gXLbW8ZyRreoVOsUmNw65cyXMVKxBrm4JR0NT1eJVAM9463buZxR+lLEtI+COqWGUJ0cyAsX9DSXjuIebfguXLDOU7R7yqGxk6N\/py8vkSIeBXeLF5JoCLkQgWot1nIIo6Af276e5t4Gntq8WW8ypHMrweN6pJqaTQpmSt+59RbTADwZqvYwCEwofpz2Im4cYQkwSoSyvDZcwNl3ioejlNVCi7cBKrF4qW23VmgIvwtwiSVsBEBlHSJUGaetsIiYcfFgXNQePQBzELHlG6pNPDgkN05A429rXeeTwmfuXxQZsgsWtFxyUdzNLp8bnMY7zYFzmXIUSJ9lkedLeV\/l+dls4LsYWZbhxeYOWeolbUDKE8wLKyWFwUqWrZYyaTh1LRyn6E8S3E3kDzTYR0iLKACiBewCUQ\/4EsyhcH2yhsx7p3m+0ymT01ntUb1pJZkmUD2neqb67U7cHQcRPqBOY+1Y723NLsrOPNSztJTxz7dYPnqKfpFH\/ZftwAD7J6T\/gnt3+fmz5DBnfDulrbtOa\/TslSmlayz7KcEtbixYtBSWf1sHEAruYPdCsCNZXyVdbbN4Q36gAVdUJ0CpNNtnqm1AzpKRhE0ISngnJ4gaB\/PDt5BfUa9g6YgJP0aa6vqOI8lNNd2T8z1wq+2DOvnNyo+vm0OfrQekNLEjqxgv+vs5xDMeV9xrxrrVK5VIKtlaGcJCx4L0bIAlvzPdwC8e2SEcL9sHolELwaKCRPKR9rpXgThcPSNxPAneY9urF7H4DV+KvyUjeitS3iZNWMKG5zi536DFWxzMoSqUvwTqR5exp\/hCkJ6UgpgDgXX+flBRdJFIvxMYAWjEp6nSdgMVY2NfV2gfWez2KjgWHJ2V1AHVlAA++ykDR29FdhASGWDhQ5ARh0suTLfnv+ReaeXTZDh8v+0Nz364Isfb72Stdq3hgcSYRRhqFSEpfzYQOEAaRwE5yJRjgI3j2BayxxKpFAS2qCF9TtRgKjn67lSEwz8gMB\/\/tFjEcOterf9iAd7Pn4EN6127C247G9\/gBCZhq\/YQIW07AX85E0qmYJfZFSEDVe+RZOF2Rocx3mOLgf+f1ln7bfXNffEuqoTivs4ptHEpH7Cvd2daS7Ug99Nax46DYRraSY98\/pErrVd9z8\/S3Ak9NQ3p7dwQc5718R8+b3SGjLs1KtCW79m6inu8gQ4+0qiLG4lD5+HUwi5Xa825epp6jW16hKlXomniLpTdR2UJBDbecmoAuJp8bEA5IWzhrQ6Od51xcuBX0fmLyotf4gctZ2sXjtvzFHmXCPqT5UJO+9afLgXYMQ5CYC2RbFx6JSc8oYdboute2hReKWbIIGQz0g\/qE64ddE30M5M\/j1QdyKU5MZcpfodfa7quR2e27ayJNysfdT\/PbEhKRsS+SZC3L1YLvS4IZJAC+Hj4rtFZlIVr+jVP6c4+hmccFbXK6Zny444m0mEbUHmrGFw8kfnOsblE+5xLz2t16fIV40nXiP1ANyGu7jYNGqjlJq+tRP8O48Cox2Ea0q7WjO7p1JsK7zO66fBUMeHzo98y+kkQXmkcunUS6YmnD2UMFVWGZXT7vcqgcyilIWbo6HG2Cj+5junCDWIQjvmAE7NdVqseE9\/HJ7D3Kn3jjSBqhpS22m+8XPbcnQrrdBWO0PP\/UNkmjJyI0Y253u15yBf53hfvsI2FEFJsBGPXIIkHv2xfamC23P4b1yXroXaf6ZMVSP5lY2MJkoqvNwrAw3I5QDHx8bBddUhbigyUPvuvqCbD11fhdVA1dIAI8dSJxz0dxUBLUvAQ4TDBeu5kKO3mOAHD4jbon1cGKz4izQB3yeXnfWBgJvZbOdox6DHkwqQJAub7iDaGyCs3ZNFKZ6G\/\/N26tC9dCEVFPoOJiwuI\/4zarAB8lfoiPpnVKD1zKo9Q86ijwUmpEMOwlKxAfpcEcBwHp+0i050gYZk7wjT8XcXDArmTySOuqTNX082uBtFbfHpyBkdQ5L682wBIVZCdqIQo755FxjVZmm334AuS8PNemvlnVvlVLHyKCLayYacAojl61dpcyaABQb00kCbwVBIMDK7GG9m0IBW5kdhGApcer2l9vfa88nItgrs3xr6KzQkWje7M2JFMgHHelbnj5Zi+Ljg0JSztYc5Sb4hQb5DlVyRF2DnO87WbmurL1HAYevHWhN3Mo3aDaQ03pZuzWafmLp5qMO1Bgdmywj7pQjVcWgkTWhFHWthHiTVkMYPhL\/yqipVoze27D6VzJB5A\/vyOt0EWBj0Yj0Mw9XEYXX32FhjO\/KVnIRNSFB6C\/6wTrIuv7ltRKN6SGxX51FxUPm7meGAWIYpsP0ZUdL3wtKXYx+pco9iZbDjtmS4IhrRzZ36npvZsuxIOu\/44aVSaQFRwVaDrlEU9jNzLOD1M50kelueBrPeFQYrSBUDCbKY4sniUdWqRGyZzv2df6t0coMiMZhsggX6f\/9+qi2pzgD\/0XM3iSr7WfRC7\/jjDEYiOYc+g4kvWpMG908L9huTo0SLdjPXFXnEz+OLRx68703on5n7mTtUAMLHuH3mvhCl+EBUKEQO+7yv7QAxBLw1+GwDhVDz5z83KhG9KBC4fdhCKmgjC3juazR6ndDEkXKVQaP\/3Dhf3CEQjYkXbYax7fU5ANc4cKKQduq1JN0r8Ftl+Z56PrLD0W7gy03dCFyzym7zbV+kGapoLQmva2XUUZyfzyr2oJWcJtBGIVSh\/+820BUfAd5j4bdnc1m6FmVZg8O6xeNc4tTnwi6iea0WGR8ernsgLISl39aU\/5mhkDCK7uhttSG9q9T+zyvPCK16zDvpuY80s49Kprz3OyRFonRNDZcEff+UnzFUIxxrGQpx75QCLQABGBOLo21T\/ljVX0OWjvyF60u1hirvn6OBjC0rn9ZbfsNipHqZJ4myRMaSgSwrSkgiBRIi6ORRRGvYqJZmUn+XCYncnYuBfDBXSLQpbiPl8CPZA+bUgMu2JRxU2BpHa7x37W4iy5QOLRV9tUH3gbyeob2jdtobeR3tbY4GG6Af3t6\/jXiEM9P6gJRhtWoCjrzYiRDbIqCUCSF12AmOcFPQvlEphMc+9NpC1OJEnODEF+Nmo70VmAAIxpw8xOxM5FyMPuFU4IK9rOs9CLx0L7+A4jg82uMuheHlNgbFL9efzpvPxUPZ+1LRPdzUv+bm8wZIPs+YKrV8+TBWsZEiZSxvNFjTf2WKDuoH2wadrQvcISP60O2fGI1bPe+Sfamd6dUo6\/Twii9nD995n7teAfJ3Lm8oRyLNv1ahlcqMkSgnlyHWsowuXAQ16ynkEhFYCjRYcf3pqalI\/TUTfA3SkK8yqYbrSxs+EXzSkrKiIyFqlhtQsz\/CuL1b1AgmOKWjjaq+yL5ICoEBD072YcviKBPUbcsa+3Wf0HEjnKi6L2B273oXjIgi2kogWApGeFXIvnPdZ4a1gMnQdR7jKM2mmujYykT2P2db\/JYFIGpgeumCErkbHola9CRj5szH1jRKCxZP1n4XejHpEb26rHjMk20FpsQluoZ7T4cRVfW07ds+3DV25lQYziLFVktHSOXPGCIY\/v1Xzx1eo3P8iYvlBPpgNKn9k3\/mkz6y+DxfBZchSu9cng+jZ9ggRmEqfRiQAvesLSAkHgCXSY4Q6pZDcd6w5Y\/vuQNUyj6796\/29V0hqJJT0ds9RBSSsT0RS0tKcoY4BCmwZX8LfUsKgATwiT8KOqD3pWKA9wUZkdtzBWO23Kygg8fmpG2dbpD69s7kzkYANqv9vXMr5WeljX+J30MhoqK\/F9SgjqBQdo\/Rd2LC09hMubuU+19y6VIbc0URH2Hquo8nfBqw0R\/KmSoBwl53MVmgvFfypmfAJ\/z+A\/pSCQoJEHFFAFexfHMYEreL8TrDCCbgT\/UzLQKdEb6abFRlATdb3MwcktNuM7hhlWr\/WVXX2F3ZZbHNc782UGSn2FeW7AcZEMRSbqPNAfHO1pIcgsmRAzUaHV8hyuWU6763iynQ92uFUk1WvfzB4iCi7T5vOrWPprem2OPN2yv25j\/w1\/\/qUpDnCUS\/\/hzH\/TSYsVSj5Gr2vJkiuyuvWvAuoPVqMYEUNydRA1mBQF9KrIie\/6x+WkZCI3+KQRp0N14G\/GjHA+SmSR7iGQbqmbKnpxw82sBrGhWgR0x9TOVl47iK5TY\/o30+j0bUc8ZKvwFW9S1dFXdaWBhykkdwByu9MVBRjOBrX4AULHUpAb+b8\/2d7hxLZMCDPkTwyhca6qH+P4gjNBLk\/cb4e6F2x0YCZF6xGqivA6ZotAwJxIxkGVj0keHGQgON4SR51djlMXnmBSgDjSjzf9HMFKfzRXQHWx50hX9yYBMcb\/SYZ3oOk+ZyQ3+ctSOhV9mcS4FShjgRaepFCl+X+YCn9NGixStig3NZW3zeV2O8YCmzN97xD\/b4G6kCu2bLfzk+ztcxU4eEdNM+42iB2htYYKI6PB7+EOoQrzpAR1I3SA3IELlXaMagIeskTV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