This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo Can luxury, Singles’ Day and sustainability coexist?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
This year’s Double 11, which is set to be the biggest one yet, coincides with the global climate summit COP26. Can the two co-exist? Image credit: Screenshot of Tmall’s Double 11 campaign video, Weibo {"ct":"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","iv":"3832c26af2fb6d870eff1275a827fe5c","s":"1472e4297fb09091"}