Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Image credit: Shutterstock Can luxury survive another year of the pandemic?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Image credit: Shutterstock 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","iv":"eb08564363aacd711b54113a26cc4a2f","s":"cd2930e3ae1e3519"}