Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Image credit: Shutterstock Can luxury survive another year of the pandemic?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Image credit: Shutterstock {"ct":"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","iv":"712f86881239a4bc212af5a7b7c02271","s":"95c7658e6dd7f64c"}