Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Image credit: Shutterstock Can luxury survive another year of the pandemic?
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
Thanks to the Delta variant, COVID-19 is lasting longer than most retailers expected. But how does that affect luxury brand strategies moving forward? Image credit: Shutterstock {"ct":"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","iv":"a472615b870d1c898310f6958bc03155","s":"91c88f3860ae1dab"}