Can marketers and publishers trust their mobile click-through rates?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c9b9603276aa33617d0edd89f9cd63d5","s":"91546212d7087d66"}
