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Can the ‘Lipstick King’ help Tencent Huiju Luxury reach an audience?

Tencent Huiju Luxury, the luxury section of centralized ecommerce marketplace Tencent Huiju, joined hands with top livestreamer Austin Li. But will it help the fledgling ecommerce platform? Image credit: Austin Li's Weibo Tencent Huiju Luxury, the luxury section of centralized ecommerce marketplace Tencent Huiju, joined hands with top livestreamer Austin Li. But will it help the fledgling ecommerce platform? Image credit: Austin Li's Weibo

 

By Lisa Nan