Cannes Lions: Virtual reality is the new luxury game-changer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"355f3bb71da5d8cee60f037772e0d0f6","s":"f4b014d4a017ea92"}
Samsung's virtual reality presence at Cannes Lions 2016