Cannes Lions: Virtual reality is the new luxury game-changer
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"BPYnPMmxtYnkmBn5e7uIpiIkIekLPrJFimuCDiVukv0J1OSa722N54I+xk2W2PQ0Vy5LtIyS+plwEPkm9fqdEiDAvm+9r30XGMam5kDHKkX6aWQpEKoYGxfpf8N6pufPeO5M+cEcby\/qtLH4pWlqM+x5nn8aiaLOq4UI\/iHbe\/TjkMH7aovg\/7uj20teyBVjbvYqzK1dY9NGurmHvRdFxgumxWL2fiAgdPRxrxFqdcalzGgUDa8wz1vVOuCgqR+zIWYPIaHdsLhNAnNXk2QLvJbcXZnF8VWAho8oyxA\/jyksyk\/5ZvkI86186MCu1q9dNEW3dPxZxaY7ZUf7z8p34Rmw7sAkb6OPrFdacvPNgUHgtKWSA1WHg2dxpsRErYbLg58jwx4A2o4U\/a+2kZ\/35wkdIYKAp5rM9VCfKg8qUsfchJw3H1eY0TiwcG47jG1e0\/FXVfDxFNr0ayHF+TCD+i0Cj3tuXbScNk7FqpbYLEYoI28VaJxJfIk0VViYi\/jNVcsUD8RlWMiKXLnOd1IqVdehZm464TcCDZq\/QPlQr87J1p8dP9IOnNr1jpjBC+WmYzAOFjqX7nIRflHDWTO1n1Ha8huTm5IfRgSAro7e\/2O4Bw8B7yBN6CDkJo0apWgIb7o65TPtivNgV5zKMKwMH5XzgTwDD25vo0ZlisSqHe8E3ZB9LBbAjCyHOosVkBVUy54GoEsMgj5DL0GwQ6o1vudao+9QnuJT1dFgOT9dta+LfV89s+PkV\/OMYrsXjzpQiuW8cVMeQi1sJt\/bM5k8NuRnFNn1xPCGsetJnHsLH\/I1GHT0v0GKJZIrelsGWOja9ZRFCn\/So6hiurEeWTHZyxGB3bX+dFnhlWUuyXmP5+cB9713UIDxHXeMStKKQrnkcfhARn+RbY5uln3yLLAVtJ5nKJ2hqeMYFtr4RMfISG2I62cCYqsayhI4atBpegdwdmWrHN3RYl7qEI2n892kvDWhl09T\/ejHDSpjl2yjibZRan3gJ1J8eWjC\/Nk8reRdf0bGpchbldVZBZpkYhrVkOBiQVgjTkb85bN9OYL+I15GDvx289QEZAc3kgiVy5RNM9gE6xwltNoh+1wFxMkhT5pHa3TWeJZPhweNK8zlxxqojfW3G5\/GBO\/gtrl9jd8vYcUM\/HNOQg5spJfkH0QQ1vVtuK8pYsrBJIGD5ZA7Vqcc4D4jXkA\/YMrLoDOuf2FcnOO63HC5ZN7AnOX+HxlnA5hAdO7IERAXH\/8vMlU5b9E5KiimPeyUqecSlrftQQmlwCQ97sKuVX08HRD\/2Q5Pse\/LnYhDTSGQsB59lhxJpJYz1JJ8OPsU+9pqB0G70WHF9ZXrpHz++sLzHrGea5M+XZj\/Y8+Zxz3ipyKAF9mqAHFQGIXjdBBIkwJLQWs3euvWZ\/Lb+fK41Plvut5nDrjCQb01G0I\/B+iVZgkYbr9\/knEVIV5DW7\/2S5V68u\/LDrIEcJ9skid0\/DkYLbNnjfS1ZO7ZNzslbtTn6NQO6v76+vvmZRPxaWxssbByRHYmBsZ9gbAGaM5i+TWtQd5LpxlN0vj3KKVx6I2GW7SAB+ezNWiJzqXbCRluesSAybPeKv4xotX2+0iolAurSIg85Jnb2z9N9GBOCeQZ1dLSjfyXY5B4obQ9HjZEzzk2o2ENRx\/vjLaaPviJ07j0988il86eQfSo7zYTglz5Thc6+9pNdIK5MkiFjqGdRlKSOBxXdhAyu5GLPStV2UCG8twfeenitwUx7ySA9LFZoOkrvN0Wt1GwN5pr7juBstYv9F4ujjPkwXtQJ9djW1ZhO+UeMPStBuA75ma4glFPyFQThXM80hrB5dKPCBew4hBjb78zncgwLNZZr8\/+dyE5l5uLIBRyrUx4BllJaohzISTQOvp09eDVT+skti+WVmRwiDQoSVwPIhB07oib36LFM4U0SzT2aEQcqg1W3QlIIf9PQVaSm3BqcKe4vH+rFWIgoaPfrXa5tuY9raFelo2Hbb3r0GFtlqIdZ1Bt3xfsqtry+gF8c3deYxsvno8MJfHRIr7vk5te5nlmrbPqYHFBye9FM23zV30K3yXieeA1MBv+5X35S0xKcZcQawPycTiVuisBmB8URyfpzTdIAVe6xiuVvLFohA7ZLzr5RKkC5w7+XWP0SH3eQsObiRDSMPS9+x4R+sXv01jkdYkF16x2PEhmBMbPMJ03OvMIoZt0N14kF43HCKSuD3QCDMWR0YiMDemgil1TwZUoSUL6SoITL\/3QUXQmsylPiL42TSzJKZu03Tk0ReD74KdjyBuBvPVq3\/p34yqgBagPD6wQqSFzD\/YPZmksQXaQevLpOSLq\/aRjWJZdnKWqbGjhtQpXgZXgUG9kMrauRvhiNHUoy65c+8hHrZBQfa6Y1qUdM7x5jE47CuiNp8DM1ANFhyGWoxmRURaJkV4vY5GBgnLAouRQeLYJ0vLNvoYeZNutgZnLLeLbHFjQe+839jI1H6xDwPZJqcEGPMfuov4qTsJ3r8VQnZxdaVp0TzRQ+WNrH\/HEVHpeuZvCyNZuD0EuzKs9gmrlaLGjY8yZm6bSgessdHR4Aaf3dz3GVVySYScK7F13ZkJnkcHd87DGApXbma3zaHnBgF\/V0b2S9WprT4RkofB\/x3fkz5rKw\/uBsQdLcvj52FXvvxhagtkP2qTjRtr\/CLIZiD890+ZSI28tn0aEzRrlSZezZUA72n58J9Pg4wOikrUPHWSy09nYOya5W2pNlXpPMLyGXo1WhZeI+rjpr+xYoCvWOUXEFLRXcU8L3PoRV636hYcfm+8p3SSxvL4Jthkmk3wgJB1MSPYebjsKTf02X3+lMLiaROrAAU2xN8gTJ9hlvXRIbop7NlAFbssRfctKnMB6VQ6No++G4C2+UuWmX3e5VTF80Es3WGEbkcAJUfEdjixk\/wkul5gXGhQ4ouo\/TaQjkyxQpWbXtJNL4oaq\/JwcorpZv3sYmT0yhmqROQYsterBTI5pEZK6ajL43BzWxatMa+g4wMYtQW96RqQ\/5BfuvmKKEqiSdRMUoguFVDNi5qGgMqBMeje5gQPEaKxwQzfmmqaw0iOWi4bpCpAJRLi1N3b4d7Kfl6nBcHc+UTnwiTKSkP7SPWQwpXSy6YaNMVYvoFb03TmBgxq5I8YjxOpv29dOJpPD7A5Oy0oUx9n8\/6Z+DxbB96ov2KqtVbRsO3dI5j0bpITzLY77ePTm\/DsYWrgEwk2tuVZPbH+jFiG89q4iPIbWYIrVGOwVNfbD5D11sZHuUU2qt+Vas50uMBYoylMTH7VhA7RapsX2KOPSKSbCtNqz0AesKhWeGHiRUXCxYPzIR79QsktECQpIPhqS9vCw2jALkOUvU8efy+By2V9CeLEMBXLKCqvOy5pbK+LtcBqejCX85z39Vs4Bkxjq5cZm3a3gkMtRkvBkputQAvfQ7AeQnjpC8n28A5\/mgJGwhFC6rOxrjHzlb+nlTk1E7H3pY1\/NyLKFrA+fCA+bf\/A8cW0R13viFRX\/5EbPVc4G9nb0DwI\/QFk0KdiKyZY76xVdFPaMeebtquk36u9g+rfZHYgcLbM7HMSeXbK3jQGRx5TFZ3pxe8xq2denrGdSL9A8uwiGwYx3N0gTfUF\/Cd6dCP1mjWGdttJYQsHUKicbtGSTzR29ZpcjL6iojrh7zyEwPOAJdmqZiW5+MeiTFlhvfN\/MzU\/dhJ\/ekiiFyfAddP5fOxJ1MJyeC5Nfl9fjaBqNG46xtX+qNpC4WZfAXwSq+NgGSh2mDbxm0t7DINl7d9ZaELZ4vRkibbT7csRxvZczZgYJIl37fr8pgfRvXPbHgSFzOw6hfXzNAoA2uOnR2EOHPmZ\/VPFSslBLRxozey8oQcQwNVoMcLhttPfjh9PsYvnJrWq108S28N7jeKWaN\/Dfibx32K+UJGTvTKDGedAnU8tVGma8JKD2y2NTxoZ4FM+4yi4XRmmBQojoQ6L\/eq6YJQznMRlu0s0i3YO+wOnNb0sRkhEkpKxrdNKPWqQLnD0wrMwMonjd5K7METs2GRezxoj5uQeaphbPQHhV3W5ox8HOHhKku4nZwTvriWGu6Cjj\/1lUvghnffTOtqGtXMGwe+FJKIE2FO3A0gzoW14VRvmG6p2sB3nsvxiMedXTY+yGNncro3TR5j6s870bTxiG8WLJS3JOqnA0JidvmCJIIoq4gqFIK7O1YfyvibrEXS7+bekwgqgem1iW0AvS12HUjOsbG\/7oTFc4CgkViAYw4s69PT9jUpnpFte77WPNrAzU7BARjIBYuZXt9xQg2IuxtdLKRMON4hagqNnTofRj\/mYH9yZaAkYjVGfbmEmbcqll52CXsMyXIF0lg7B9E66RfgJ3QTWMpodIzVfPwzIqpRVIG7lVGEOXHaSxJxCi4iT08Pv+BuFGCfxzEXeGg9tgQ3oUqe\/vNA3kT182dib2H5E+aEyVVuFCFx1ydtEYTzlS1SdDw67QSaOBpx\/QDD9\/AtqMo4vKPxFOvoBOap3gsMX2wb89caI+2wIxK7PfZJj6gVlW8IpRzGWfzEZbOzkz2ydoiT7pV2\/Zp2KC9xOYjGLctNAkrsXk9JEWcrfjUg2yyvRpCI3nn1VBUpGEJx1XuRSNGI+xCXyv1Cs\/hPtIGv\/i7sXElj7YjakICPjr7bMVD77xNV7VoFUmSexpVo6ojNVrSDRLgOXHdQoWDHnaGXgc36WPqPaSIXzPIXVVHOwTCkk7cvS9IzpiEvFtEID3Zr8YVV4rTWWk56Q7E0HK7mm971\/k8hzV+2Wy69rNZOczlRAykXaDyFTNAg1\/UPV115\/ZN3Z3ANx\/mQzvFmjiQxxIImYqKJ4xxvWXgrN1gy\/PtH4lwdV5RBCf+82zDGjrrwAfTpm8XmX7PpmS4CvrGmrGaPbUQgfFS4Odu\/VAbePpiWttK1oiHZpf+LUz4kmFIFQHp6HN0zMHlZirBHDozrul2JtHd+wDXUMhbs65QbsuB2wZj93nBYxRk\/tDUz5xDEYKZLR\/Pao4A+FX7ZRhw0Ad8FTA23rarWGJkmvduAJIkFt6ExleAm8qg88718BNdbKIsPcZIZahTEgi8YazfP61oEZLszFVTOKGzMz0Y4YF8pEGDbvPYCTjfHMJyFGvgSUCjZYOPNMJjYHWazpWvNWiMPE+frYBcUID6\/Js+rcnQkotEsfBH1T04AdAN2MIXNwk39w18yqsldba0xn7HIv8pECEQ+XhVRWW6VHaQ6sEHDhJPnSps4xSXbX8vq2Q2sDISWrO6egaHbKWAitcq2NB9eLCzHgqlqKbx3gnVsm91z5YYssFM1226rzRB6VQpu\/xKMLFqEEUPh6OQo1O2WLqt7iVbjOZVRCSkbRyCVAnMozBulyvLQt\/B+T6sjMdrluNE0fj9ZQ\/WD992ugZGx0I5RAigRzWePJgiSuetgVhCN69lDLxr12hMQl9DYz9+z2YEksKwRA01+fupHli45UJGD+FxXymQ8+ej7yWnfqkeoCJSKZ+bR2pk3+5Q2FAda7iGBE3ZQpt2hj3wUlHK4M6oT\/a+geM+ujwtULwHrTP2iRr66NLSdDQrx22qKdBrtqrx6rKa7oCy1f\/f42lILr0hGUFjQHSO9zlQt7aXdOh1yn2M7Zz\/kKMk23jfMFMk5yE3D7OCFDAKNp124OvMGZgLUzrXUttmqlG0l+hfYqbfa14hyEWyxG0TWe9XO\/fa\/uwgpivl5nWtMyJDitQcxZ8eBGKBknsSpQNMEMQBCJ4yenLroypf77k0l8ZgKrlo7cAoakHK+FeWr78jE\/+LrA0kGUDlQ2Dg4lFUd6ARkFXusBz0kKwnEJHWQcOmGScUWjYE4zVJixdfCclH+enVObtyrmG5DrQ1Ag+B7ZGgLDkjlXSd+nvmqdGiqzhazh9xa2Md3ERq7+J3WbvknWd9Mvqf21\/+UOdT\/+CB\/ol0Sxe2FkDJz30IMohZ1\/HaV93Uggoc4XKGYlwBPlyH3SBaoGIPHWjKXVsjnvtkMgiupCALuO+vpTqNsaNKq41O4vnLcfKZukqGyiB2NIiBEPtRHZdurlQsrJBUC005pP9IAjv4YwFwDWCoMv+R2QVERKga26mZD9NHRYgaoZsmR2ALbE2J\/YmUQZiYudKqWdggJoeJjjnXs4Mw9JcUreTOkboF\/aOx+AKSNFZujTSXEGnqavrMIWoLq2V+8jCZm+D366Rb+Wh2mwYk5\/hsM1GdhpWOeL\/67umAWc8aqkYo3s6Pks+Uzpso0jBSGVcETHncutJS8MiPVgiEFSfOXG7m6xFOioJAwPFbsG6gBg3GdhF0E1SqHzGWRbqCSwG4DyLVXpZlYAPaSyAGdqzFueuJ1KPZwyOL1t8A1F36m9Fw2Da647sfsyfn1kzugHGhAHlP6RXe+Hwl6njmVBs1t9aNsBHODdGHkL0XymdIGlesq9xwKqir38NBqCPE2L3xb9RX0faVX3C1cLqOpQ9Kg71niku0E0d1KpHkbv0m64rNCpJBPewAIEL4ISDQwQCxn54nR6K0avI7TYfoVftRN\/KmgEur1Py8JsBDIICbeTqqxS2gerAKFzFIbkR4DyydRS7i2fdhIOWGPp61rWtmOjg5JXzdRFe7ml4Hqlim0+FAukY6\/VIrmYd9\/9heK\/LxlsQkbwjmUQa+uDDu26wAvnuB2b252BpEZHfuLfJl1O+82p08JYSnQPTDQh228Ab+C0UMNpmatNki7N\/wlg5nxYTqtI5eMVLv0YWxDDzik0oAsxVI+1Duh7FvrFKWBL2xmCjXQEIrEbV8KiemiTHL3Ux3Wn5z4vySaXfcAXcmcN3iCsXibO4mSYmTk9A80Y3aPe++Zky+PDLc4JynbAuNpqENUwExYLG7+1Iy4\/47t6BsKit2zPl4aZ\/4ymjpUVF03Mvx0Dydk\/cRBYCxUG1qopxarcbGdQe3GQwK\/oDiaS7LXrQ9ALbxTrJUoL8Lzj7KJtaSeC9zWz65j7BSk98sXo8y6L8Zdwwtf3qVIRfzmAmKOu90MaVIjyiqZX8YRBFWU1F3YnizNKNYEya3wzjTsKgTBDJhV\/oVuK9hfuJ22gJUAzK33y\/F6GmJmsQDkbiYVDpLQM97fUDgvf0MLpH8FESjpmOJKx6smSL1f2U66FvwiD1vMGEKmZzJKf5ciYRih5wNy8+h0Nsv81dScRw2W3ifGi5aC97l+IHQSeTWAlmjmC0SHv6RSuEy\/I7fu08j7bJK88p\/UZNPBhRBus1QhybDaNRsOyDSew9RgT\/0vu0evjJ0y3KoXmkf43KtPnL7sAhEjv48NYEtQMOtw\/uaCUQbOpGCfW+zkfv6JVsas1qSYNwXYIqJZ16x7TSqZPbxAxuPkmJ5a0y\/YVUdzvH2J3PZ1xEB4suicuqapsxt6zkrbSOCQxeBezcBD9wNqrYD3Eh6V5VrqBSwjvXHZFybUH0Mit9jbykwX7GuoFTgO0RwKEgq8g5enfAd57KHcHJiR11b1Q2nw3DRceasip2Aj1+HBH5iI67YSKFJ2ryMxB9qbPUEMUhL7dkhJ4eKO4TuTxILBMWKAIIL9HyDLeR+e64RmyMCsUHIcN4yeXb2S73DFfcmQxL\/LKT1YuOcJ0+\/lwQtRrzbWl20abx\/wQPYCzN+P7mTT8QadfZ43ryMPvmkp4Ogl2a576Vej5MBrTOEtEDv1wPeUK82ywf4HCIS0CuBP887kquWOBIuUwWk0L\/gcWNRTf8DdkSm9NrwAbAD1hmpfeG4rgCHPst4pmBlYAQ9ZVQiqSxYFSSRi1ewhNkCb1WaOGIBT\/xmsSjkJWecIIvPpA36x5GkgbWCCTm6cp8XjKu4hsBCneNnc9vp5lix1ydww==","iv":"91b30c16f829a1ab3bbab64f442f2bfc","s":"9051797823e20f9c"}
Samsung's virtual reality presence at Cannes Lions 2016