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Capturing cross-border commerce requires currency, language choices

The move to sell its Possession collection on Net-A-Porter marks a new acceptance of ecommerce's potential for Piaget L2 emphasized more options for international buyers as key to retail success. Image credit: Piaget

 

With the growing demand for international commerce, it is more important than ever that brands are able to fulfill international transactions, but certain elements such as choosing a preferred currency or language are often lacking.