Careful what data you ask for
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"8bc35e4a8064d402eb22f795be6132c5","s":"64a655e4afbac396"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute