Careful what data you ask for
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"037fab918130b326c2a7c1c62304c8cb","s":"be98dfa1ea15a65c"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute