Careful what data you ask for
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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yr6261\/Uquo1KysjPSNh7vwX+kJZcrHc1fmNB0FWbUGL6ax\/E00fUic7Yi1l2TJXi6gjY0b0GKct\/PeuY5lQy40Raaqp1o64v0gke+czFIJph6gsCts46lKn9TAPhyi8rD+aKlFNyfQW+1ElPMlebnicgxaWBVRsZA9Eok9EPdpbb3qmiLtGsDTdRAKSoorf8b2oemd2rjw6eIT8xuZGN6oodcbA5f1Oq4fOpm0K+FHiIjlCO33XLzRDWxpy053psHv8fNfC7iXdoFUA16PUsXNevfQfOnZgUZEYPHYjxI+82Vwd1w6Q8L6my\/OsR+eT539ihkWJcSGnmr58QpfJjz7\/wKBpsXXVdV32ou0wQCvU23j8mR635t8NgJ4Thl677I9fFLM46WMfPNw70zBW0zGjj6FCVBAWidfle5Xh5Cl2gJfTNqOeHFpPpssGAo87\/WqgeYOArEBPQ43nYn55suCbUNYwWknum0vJofOdhLaJyX\/QJ969OtiSAe+f9EtX8UML3Mmr2svQFRWwydgvLF1nH478C+5jW25I6ryLQjuA7w8TphUBr7vCKvvK\/HLHu1UN2PQjXPRs1GJ0sjLHL6JAqcr5JumXVm6MfeVepTDwx4fJBUq967fn3LIxut+QxQVEej8Dc+faoR55VexMoWbv8pyFkdOk8IFdFtwh+XTDK2Xo\/cvb39RRSZpz67ZGVCb8q27DqxuHOCbrXIEo38XUXZjKEX4g+4944sn8FoR9bloKWA\/zplS3MCWmOhJrb+gpfp2OP\/cd+L9tw+IMmWIT2WpHYZnrxaMq2wzRZ\/rnruwusfZPMb4KsRdRuFR0o9zg8r8jVWOniWX+zaXttOpXQ4\/O5kzerVwlBXgrb+xTfmTA+RzR2SMnh8mtlBkUfx5M\/Ji1TJEZLfqWg+C8k6NHkgG39wTtDtpOMvC4t4BBor5lue04XTHvz9guLjTHeDlhvbiqih+m5mJJSOMvw6oYPWu40y1FRpZbHhk1wC6Iatmw4Rrv+l8UPV4tGhVoxNtCM\/l19JUPl5G8yYVISMb+U1dBWHGexm0RVKqEu7XLBJ25TIJA6svh5gJ6HDbX3pknZ+tuVSaKnXc8H7sTwPwUnGJFsbSxx0UVOWb2xqsguQYfwBvXj9UBrRU8emaqh1nFNkh4X1OMdge\/+jIHHKcFEnh\/EdsTyy5OUi3xFof\/DKJN24zsOFWEjswHDt9jPd4WPB2uOKJyrS2otMJepGtPwfE\/c7BLrQdkWHoZozM4OxVb\/1NALfS60TXMheeinPy\/KE31wXn\/md+3VDH\/XCWx00JP7U2mnfXRO2IgRExbPA6llz6jsMzOruvGom7qNiO+STAvmH3mN4qGWcXoowuHL5pe2DvHMAZAcrE4aTlphYvW5lHVwJqFMr6jvNHXAIs3enUnfhR9lyB0RU50nyBrb10rtn1Rib1My7PJOXEQMnsZtOBGJd6D189lH2QOwddR4KPRHv8wxTy77Z2Z6oiLtH3r3axx4RwL9V343kboVMoXk6ulVP2Z\/O\/CMi+yHHWkxvsO5Y32JKtrSaCd\/pXYDQUlCekUq+or03IjWgnYvOq3fZe0W5UpV8uPvdgEKk6XxgkLSnNfINxovI0PgEQzISbC4UvxEwsfCdtfOzsvIpvYxGxxOOfcQrQFvIK1Yj6ycC1k9vjbm6wNmsU0K5EvZqXjZr07eOQuc8h2cmpSsMTG4pdHThIjmDEswT5RNNiDUc0xY87pQCHTLHXg\/0jmtsRIuQpiqrgGi86LP57ceuDxLmP757mcWTZ6pphVvyKgc4VsABIREhRscFWaGWD95InJnaznU0JqbELlsDWZljm1ssijyCXe3UExuIoSE\/75mVhAqK2ffc8kBE+xf2agJBimz4AoTHCBABZi5LmGWUDa33Crmr4Zjpgbmq5cLqy8gqdeHhLMsxUC4e5vgX+207XBJkv4z5FMmzUr6rADg3je\/4C3z7VdixjrlSubeIT+X93iWu0irFSv94MK71qlJ2M5U1a+A+NstP+5OyzBWajSoH6CQFwEjiCj\/k1r6rpli1YODWpoDUQiE3F2vYa9O0l++kldnEIZjyb6wA0U190BVRgx+qzmoIXORjt8bthZoB+p2TSg3HXhfJwHkxM2VVBgy8VeyXxmQISaJfCdJHqd99YDK2MAnVpQbqtgtTT6u2eZ4WUJsBOStOIfpBHNt6LUkGCzEMnPX0G3W2PdpczSfoiQWcFVQQx422HoxylK1FITu6lGFQfGmmhLgzuB8ndtbUIvAZpJOBabgbQgTEmBHYaHzEjn\/GoflDEeGYIq\/khMOmV8h+GeSs8nc1IqiSNTGqlftKSu941Z+eqmtgGrs4dyMzkzq2RLcTm8QLlrjD7rZBVdNfn\/05+Yq1tupZV0wLfnh2+lqNWaABWV7JH2YVMzEw6YD7lIoDH0peSO1l7DixGORLyMrR8ayofMpExm4+mTXwlVpNybW3TpG0dU2sYH5SdfM6Cjok8rgiCrZhYecvrWU+ci7QOKMpGHR2nqgKhU0LAOjFR504f1FIWYz2gOtQRvxtCJueny3JY3L67BD5tC3jTyyb9kXoRcYxByCElg5P7KQyIzwvuQUJE3oHjkgaANuOUiCROFj8j4HebE9dHy7H+U54jxOvI4z+ywdnBEjOGb6oyXcaicFKTfbBN9CBNSw8QHCnz\/FfhZSipGjIBm1eLYtWDU2B8Bd09VF5Rd\/\/bGu+Cf7440n0WErvAnAB\/xaqoGvfAdFY88N0JrDZ+0t2I2RPUt9pqBc57\/jhGGcSglt43evqZs47jhhdmLOS7kKBP1W4338xXcTdb5M5A+KtKu++MkpO9DQZRsBpolLMvcruUcQiRU+ruFpStxeBw9PneqvlnB0rOnmg8YT2bs0ZTsF+O5HWh7ku9YRmPaBevbgxhEgAMMAIDCAlZMBs\/L\/Nv5N+ru6+B3ttnr1JSnLmbuwgDapJqUmYnm4883Zlu0qDg25nnRCTIYmiwoYo48dvREO6+pZIyzFS+Dh1KqyP+vzTo2hIv8hRjsM19TGBNvL4NhTZl\/HeEoM1ZDQw==","iv":"f1f4c291cade430442ec700f9e89b551","s":"9146ae50a185e9c5"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute