Careful what data you ask for
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1030292f32150e2e69856202d98c12e5","s":"bb3a03daaff3f7af"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute