Careful what data you ask for
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"317efe3fc694fe7ffeb56139ec9431ab","s":"cbb9dec7c3a4b07c"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute