Careful what data you ask for
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"339456a170c5f6ed6234ff2f5978c386","s":"e64d76aee3d39053"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute