Careful what data you ask for
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1ab5181fd17196faee0bf756abdc5bae","s":"40269d6223e651e0"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute