Careful what data you ask for
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"57f5cec12779138d61140a7c21671674","s":"723ee88dd02b5583"}
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute