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Carolina Herrera makes gamification push with interactive fragrance campaign

Posted By Sarah Ramirez On In Advertising,Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Mobile,Multichannel,News | No Comments
Carolina Herrera is taking consumers on a virtual skateboarding journey as part of a fragrance launch. Image credit: Carolina Herrera/B-Reel

 

By Sarah Ramirez

U.S. fashion label Carolina Herrera is celebrating youthful freedom with a digital and interactive campaign for its newest fragrance release.