Carolina Herrera makes gamification push with interactive fragrance campaign
Posted BySarah RamirezOn In Advertising,Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Mobile,Multichannel,News | No Comments{"ct":"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","iv":"055621892a27ca725db3f0a40f90e09d","s":"448785e1247ee796"}
