Carolina Herrera makes gamification push with interactive fragrance campaign
Posted BySarah RamirezOn In Advertising,Apparel and accessories,Featured,Fragrance and personal care,Industry sectors,Mobile,Multichannel,News | No Comments{"ct":"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","iv":"b903ec089be6cc6e06841281791f45e3","s":"c2523d0999b83c37"}