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Today in luxury marketing:
Carolina Herrera taps Snapchat publication Sweet
"We like to be the first to try things,” says Francois Kress, president and chief executive of Carolina Herrera. Indeed, while the 35-year-old fashion house may not be top of mind when it comes to digital innovation, the label and its fearless leader, Ms. Herrera herself, have been more than willing to experiment with everything from virtual reality to Instagram, where it has amassed more than 1 million followers, per Business of Fashion.