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Mobile

Cartier complements multichannel campaign with mobile rich-media effort

December 13, 2010

Follow the panther

 

By Giselle Tsirulnik

Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.

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  1. Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. How Condé Nast Traveler chose its pandemic-era Hot List
  4. Only 1 in 5 couples make financial decisions together: UBS
  5. What luxury brands can learn from Lanvin’s blind boxes
  6. L’Oréal, DFS expand beauty innovation in China
  7. Bulgari celebrates mother-daughter duos for Mother’s Day
  8. Day’s wrap: Bentley, Veuve Clicquot, Condé Nast Traveler, L’Oréal, Launchmetrics, TikTok and NFT auto auction
  9. Bentley unveils new men’s fragrance
  10. Stacy Martin interviews herself in new Louis Vuitton effort
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