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May 25, 2018
  1. Louis Vuitton renews relationship with Nicolas Ghesquière
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  3. Ferragamo debuts first bag design under new creative director
  4. Luxury valuation is at peak, but investors must be wary of uncertainties
  5. Millennials far more open to lab-grown diamonds than older consumers
  6. Gen Z desires authenticity, unique experiences from luxury brands
  7. Fashion sells dreams, not dresses: Paul Surridge
  8. Price no longer major factor in how consumers define luxury: Souler cofounder
  9. Day's wrap: LVMH, Gucci, Tesla, Flont, Prada and evergreen brands
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Mobile

Cartier complements multichannel campaign with mobile rich-media effort

December 13, 2010

Follow the panther

 

By Giselle Tsirulnik

Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.

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  1. Louis Vuitton renews relationship with Nicolas Ghesquière
  2. Rimowa CEO: Luxury needs to balance adaptation, staying true to roots
  3. Ferragamo debuts first bag design under new creative director
  4. Luxury valuation is at peak, but investors must be wary of uncertainties
  5. Millennials far more open to lab-grown diamonds than older consumers
  6. Gen Z desires authenticity, unique experiences from luxury brands
  7. Fashion sells dreams, not dresses: Paul Surridge
  8. Price no longer major factor in how consumers define luxury: Souler cofounder
  9. Day's wrap: LVMH, Gucci, Tesla, Flont, Prada and evergreen brands
  10. Engagement grows while luxury content is down: Shareablee
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