Mobile
December 13, 2010
By Giselle Tsirulnik
Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.
{"ct":"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","iv":"d8fe39680b222e6bc2ad7f0f862f9008","s":"7ba1ec1e06f7cb52"}
Share your thoughts. Click here