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Cartier North America CEO stresses importance of carefully curated digital presence

November 8, 2013

 

By Sarah Jones

NEW YORK – The North America chief of French jeweler Cartier at the L2 Forum 2013 said that while the brand is investing heavily in digital media, the house proceeds with caution when applying a new social media tactic, keeping in mind the brand image and long legacy.

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  1. Prada to produce next-gen spacesuits as NASA brings first woman to moon
  2. Saks prelaunches seasonal styles from Prada
  3. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  4. Luxury growth at L’Oréal lags in Q1
  5. Rolls-Royce to debut bespoke commissions at Auto China 2024
  6. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  7. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  10. Dior crosses borders with internationally-cast Rose des Vents campaign
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