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Cartier explores treacherous terrains in paid New York Times campaign

Posted ByJen KingOn In Featured,Industry sectors,Jewelry,Marketing,Media/Publishing,Multichannel,News | No Comments
Cartier's Calibre de Cartier Carbon Diver timepiece Cartier's Calibre de Cartier Carbon Diver timepiece

 

By Jen King

French jewelry maison Cartier is going the distance to capture the adventurous spirit of its ideal male consumer through a paid post featured on The New York Times’ Web and mobile sites.