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Cartier paints picture of watchmaking superiority via iPad canvas

Posted ByGiselle TsirulnikOn In Apparel and accessories,Featured,Mobile | No Comments
The Cartier app immerses consumers into the brand's signature watches

 

By Giselle Tsirulnik

Renowned French jeweler and watchmaker Cartier is leveraging the large canvas and creative possibilities offered by Apple’s iPad tablet to showcase its 2011 watch collection and its passion for mechanics.