Cat-and-mouse game of mobile ad fraud has only just begun
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"0b40bd535985d47a2d98126cf8aafba5","s":"f468f0e82e6715a8"}
Amit Joshi is director of product and data science at Forensiq