Advertising

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Lancôme boosts millennial appeal with Angel ambassador

July 13, 2016

Beauty marketer Lancôme is reaching out to the social media generation by naming 20-year-old model Taylor Hill its latest ambassador.

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Burberry Brit ethos captured by Brooklyn Beckham in upcoming ads

July 12, 2016

British fashion house Burberry has put model Brooklyn Beckham behind the lens for its soon-to-be released Burberry Brit fragrance campaign.

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Alexander McQueen pays homage to Scottish landscape in fall advertising

July 11, 2016

British fashion label Alexander McQueen is framing its autumn/winter 2016 collection against the rugged terrain of the Shetland Islands.

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Lanvin champions rule-breaking romance in storybook update

July 7, 2016

French fashion house Lanvin is weaving a contemporary fairy tale in which the heroine is a rebellious princess leading a double life.

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Top 10 brand social videos of Q2

July 6, 2016

The second quarter of 2016 saw video advertising advance as native content began to formally take hold of the industry.

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Gucci explores Tokyo’s eccentric enclaves in energetic effort

June 30, 2016

Italian apparel and accessories house Gucci is continuing its campaign world tour for the fall/winter 2016 season, shooting its fashions on the busy streets of Tokyo.

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Bottega Veneta balances fluidity and form for fall campaign

June 30, 2016

Italian fashion label Bottega Veneta’s fall/winter 2016 campaign casts an artistically formed landscape as a major player.

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Harvey Nichols’ humorous loyalty ad takes home top film prize at Cannes Lions

June 28, 2016

British department store chain Harvey Nichols’ comical look at shoplifting has earned the 2016 Film Grand Prix at the Cannes Lions International Festival of Creativity.

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YSL Beauty dares consumers to fall head over heels in love

June 28, 2016

YSL Beauty is bottling up the feeling of a contemporary, euphoric love affair free from convention with an alluring campaign for its latest women’s scent.

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Gemfields uncovers rubies’ emotional significance through intimate vignettes

June 24, 2016

Colored-gemstone miner Gemfields is portraying the mystical properties believed to exist in rubies by weaving a trio of short female-centric narratives.

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