Mobile

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Emojis a missed opportunity for targeting 25-44 year olds: report

July 18, 2016

Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.

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Google brings retailers, users closer with suite of new mobile products

July 14, 2016

With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.

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Dior shares a day in the life of ambassador via mini documentary

July 13, 2016

French couture house Christian Dior took followers on a weeks-long Insta-documentary starring brand ambassador Marion Cotillard.

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Snapchat filters check in at independent hotels, highlighting their pervasiveness

July 12, 2016

Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, and in one case resulted in 28,933 impressions in one weekend.

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Travel + Leisure curates on-the-go travel resource

July 11, 2016

Time Inc.’s Travel + Leisure is making its travel advice and tips accessible to readers throughout each point in their journey with the launch of new digital travel guides.

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How Visa continues to advance mobile payments at the Rio Olympics

July 11, 2016

In the latest contactless payments development for the Rio Olympics, Visa has partnered with Swatch to introduce an NFC-enabled watch in Brazil, enabling consumers to pre-load funds into their associated bank accounts and make a purchase within seconds.

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Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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American Express blends finance with contextual tips in Facebook chatbot

July 7, 2016

American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.

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Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform

July 6, 2016

Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.

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Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile

July 6, 2016

Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.

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