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Top 10 media and publishing efforts of H1

July 14, 2016

Publishers have uncovered insightful tactics that work to entertain readers while subtly pushing goods or services without obvious force.

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Waldorf Astoria driving experience grants access to Lamborghini supercars

July 13, 2016

Waldorf Astoria Hotels & Resorts is teaming up with Automobili Lamborghini to put guests in the driver’s seat.

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Top 10 home furnishing efforts of H1

July 13, 2016

Home furnishing brands are finding ways to ease and simplify the interior design process through digital media.

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Vogue VIP membership to offer first-hand access to title’s editors

July 12, 2016

Condé Nast’s Vogue magazine is responding to readers’ burning questions in its first-ever Facebook chat July 14.

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Marc Jacobs pairs with M2M series for integrated video effort

July 12, 2016

U.S. fashion label Marc Jacobs is hitting the books to tout its commitment to unique storytelling.

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Top 10 automotive marketing efforts of H1

July 12, 2016

As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.

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Compass adds concierge to real estate service for celebrity clientele

July 12, 2016

Technology-driven real estate platform Compass is augmenting its appeal to a niche segment with a sports and entertainment division.

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Piaget plays polo to build excitement for new watch

July 11, 2016

Richemont-owned jeweler Piaget tapping into consumers’ desires to #PlayADifferentGame.

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Top 10 luxury branding efforts of Q2

July 8, 2016

Affluent consumers have begun to place increasing importance on social, environmental and equality causes, which in turn has presented luxury brands with an opportunity to position their efforts accordingly.

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Carl F. Bucherer reconfigures digital, social efforts to build out awareness

July 8, 2016

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.

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