Publishers have uncovered insightful tactics that work to entertain readers while subtly pushing goods or services without obvious force.
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Waldorf Astoria Hotels & Resorts is teaming up with Automobili Lamborghini to put guests in the driver’s seat.
Home furnishing brands are finding ways to ease and simplify the interior design process through digital media.
Condé Nast’s Vogue magazine is responding to readers’ burning questions in its first-ever Facebook chat July 14.
U.S. fashion label Marc Jacobs is hitting the books to tout its commitment to unique storytelling.
As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.
Technology-driven real estate platform Compass is augmenting its appeal to a niche segment with a sports and entertainment division.
Richemont-owned jeweler Piaget tapping into consumers’ desires to #PlayADifferentGame.
Affluent consumers have begun to place increasing importance on social, environmental and equality causes, which in turn has presented luxury brands with an opportunity to position their efforts accordingly.
Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.