• No categories
Mobile loyalty programs are the new modern currency
January 13, 2017 By

With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.

Share on FacebookShare on LinkedInShare on Twitter
6 trends from CES 2017 for marketers
January 12, 2017 By

The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.

Share on FacebookShare on LinkedInShare on Twitter
3 ways retailers can merge digital and physical store strategies
January 11, 2017 By

Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.

Share on FacebookShare on LinkedInShare on Twitter

Retailers need to reassess augmented reality, virtual reality
January 10, 2017 By

Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.

Share on FacebookShare on LinkedInShare on Twitter
From beacons to email: 3 retail marketing predictions
January 9, 2017 By

While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?

Share on FacebookShare on LinkedInShare on Twitter
Why SMS – and not social – is the business channel to beat in 2017
January 6, 2017 By

Few would have predicted in 1992, aka the age of the infamous “Saved by the Bell’s Zack Morris phone” (also fondly referred to as the “Brick”), that heading into the year 2017 we would be consumed by our mobile devices. But it is indeed true, and growing ever more so by the minute.

Share on FacebookShare on LinkedInShare on Twitter

Fashion consumers waking up to pajamas?
January 6, 2017 By

The coolest Instagram account of the moment is not Gucci or Balmain or even Vetements. It is F.R.S, or For Restless Sleepers, a brand whose items makes us want to leave the house in our pajamas.

Share on FacebookShare on LinkedInShare on Twitter
Effective strategies to increase push notification opt-ins
January 5, 2017 By

Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile platforms.

Share on FacebookShare on LinkedInShare on Twitter
Make it official: 2017 will be the year of native advertising
January 5, 2017 By

This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.

Share on FacebookShare on LinkedInShare on Twitter

Can emerging luxury brands compete with the old guard?
January 4, 2017 By

Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them?

Share on FacebookShare on LinkedInShare on Twitter
Mobile marketing strategy: Are brands aligned with their customer experience?
January 4, 2017 By

Marketers need to look at the big picture, and may need to change their mobile success goals from conversion to engagement, at least in the short term.

Share on FacebookShare on LinkedInShare on Twitter
The intelligent luxury economy in 2017
January 3, 2017 By

The intelligent luxury economy is changing the way that luxury consumers work, live, learn, create and play. It is a mash-up of intelligent cyber-physical systems that create new capabilities for people and machines.

Share on FacebookShare on LinkedInShare on Twitter

Mobile marketing tools and tips for 2017
January 3, 2017 By

As the New Year begins, marketers are carefully planning their strategies for their campaigns in 2017. Sure, there are plenty of tools, tips and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial.

Share on FacebookShare on LinkedInShare on Twitter
13 customer experience trends for 2017
December 30, 2016 By

When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.

Share on FacebookShare on LinkedInShare on Twitter
Finding opportunity in the chaos of mobile advertising
December 30, 2016 By

For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty. Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.

Share on FacebookShare on LinkedInShare on Twitter

Vivienne Westwood, K11 team up with Chinese contemporary artists to get consumers thinking about climate change
December 30, 2016 By

Environmental issues are a recurring topic among luxury brands in China as the country struggles with pollution and the wide-ranging effects of being a manufacturing superpower.

Share on FacebookShare on LinkedInShare on Twitter
Top 10 mobile marketing trends for 2017
December 29, 2016 By

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. Where go eyeballs, so goes the money.

Share on FacebookShare on LinkedInShare on Twitter
When the labels lost their status: 3 steps to reclaim luxury
December 28, 2016 By

Designer merchandise used to be the ultimate status symbol. The upper class was defined by who they wore. For most others, the closest they could get to a Donna Karan dress was leafing through the glossy pages of Vogue magazine.

Share on FacebookShare on LinkedInShare on Twitter

Ecommerce: The new holiday frontier
December 27, 2016 By

A season once defined by hectic shopping malls, frenzied crowds and stocking the shelves of bricks-and-mortar stores shifted this year to something a bit more homey.

Share on FacebookShare on LinkedInShare on Twitter
Why luxury needs to go native
December 23, 2016 By

Brand-safe environments and measurable key performance indicators need to help wean luxury advertisers off their print habit.

Share on FacebookShare on LinkedInShare on Twitter
Email, push and SMS: Integrated or independent?
December 23, 2016 By

With attention spans shrinking and mobile devices dominating, you can see how mastering short-form messaging will be a key skill for marketers of the future.

Share on FacebookShare on LinkedInShare on Twitter