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Why social media and user-generated content are set to dominate email and Web
December 2, 2016 By

What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.

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What customers want from their mobile marketing experience
December 2, 2016 By

Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

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Most powerful luxury branding strategy? Customer-facing retail sales staff
December 2, 2016 By

Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.

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Top 4 mistakes that video marketers make
December 1, 2016 By

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores
November 30, 2016 By

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.

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App marketing tips for this holiday season
November 30, 2016 By

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

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Re-establishing the identity of the real Swiss watch
November 29, 2016 By

The Swiss-made brand has been devalued. It is time to find something new to say, or something more pared back.

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Dressing up the ecommerce experience for beauty enthusiasts
November 23, 2016 By

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

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A cautionary in-app mobile advertising tale for Thanksgiving
November 23, 2016 By

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

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Thoughts on diamonds
November 22, 2016 By

Without a standardized pricing model, there is a huge amount of room for diamond dealers to take advantage of consumers.

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How to attract millennials this holiday season with L.A.T.T.E.
November 22, 2016 By

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

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3 tips to get a share of the millennial wallet this holiday season
November 22, 2016 By

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

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Prestige beauty brands: Creating desire while engaging with modern luxury customers online
November 21, 2016 By

The way modern women access and experience beauty is more dynamic and varied than ever before, which poses an important question: How to create desire and allure while still engaging with a modern luxury customer?

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Pokémon Go and the future of mixed reality
November 21, 2016 By

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

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Last minute: 3 in-app marketing strategies before Black Friday
November 18, 2016 By

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

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The Black Friday opportunity for ecommerce
November 18, 2016 By

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

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Popular as it is, brands are not spending enough on mobile
November 17, 2016 By

You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.

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New advertising success metrics will change agency compensation model
November 16, 2016 By

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

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How to make the messaging trend work for your business
November 15, 2016 By

Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.

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Luxury retailers’ Q3 Web performance report card
November 15, 2016 By

The digital presence of luxury brands has affected offline sales. Luxury shoppers tend to research online before taking the plunge and spending big. For the luxury retailers, there is a lot of potential riding on strong Web performance, particularly speed and availability.

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How fashion, luxury and America will have to adapt to the new political order
November 15, 2016 By

The Trump victory and ascendancy to the highest office in the United States has thrown fashion and luxury brands into a tizzy – not surprising given that they had overwhelming thrown their weight behind Hillary Clinton.

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