Columns

  • No categories


Cutting through the noise around location accuracy

July 14, 2016

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

Share on FacebookShare on LinkedInShare on Twitter

What brands should know about Pokémon GO

July 13, 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on July 11 morning that the application had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

Share on FacebookShare on LinkedInShare on Twitter

3 scenarios to consider for mobile app testing

July 12, 2016

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

Share on FacebookShare on LinkedInShare on Twitter

How machine-to-machine technology works for retailers

July 11, 2016

Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.

Share on FacebookShare on LinkedInShare on Twitter

Keeping sales rep turnover from sabotaging your sales pipeline

July 8, 2016

Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?

Share on FacebookShare on LinkedInShare on Twitter

In-app advertising: What is in it for publishers?

July 8, 2016

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

Share on FacebookShare on LinkedInShare on Twitter

Why audience segments are the new currency in mobile advertising

July 7, 2016

The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand’s audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.

Share on FacebookShare on LinkedInShare on Twitter

6 tips to stand out in social media

July 6, 2016

For most marketers, social media is undervalued and misunderstood.

Share on FacebookShare on LinkedInShare on Twitter

Disney X Coach: The long-term effect

July 5, 2016

The perception of the Coach brand differs by audience. To some, mainly middle class United States consumers, Coach is perceived as luxury. To others, well versed in the “true” world of luxury, Coach is not even close to being defined as a luxury brand.

Share on FacebookShare on LinkedInShare on Twitter

Hershey CMO: Marketing now part-art, part-science

July 1, 2016

CANNES, France – Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide.

Share on FacebookShare on LinkedInShare on Twitter