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Luxury brands need a comprehensive search strategy
April 28, 2017By

Your Web site is your flagship, the public face of your brand. But are you doing enough to help potential customers find it?

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From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
April 27, 2017By

Big brands including Longchamp, Chanel and Montblanc have been coming up with creative initiatives that use the diverse features enabled by the WeChat application to nurture a new following and engage with existing users.

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3 different ways to experiment with mobile
April 26, 2017By

There is no question that mobile is hot: in fact, 20 percent of people ages 18 to 34 only use mobile channels to search for information, complete purchases and check email — and are not using desktops or other platforms, according to comScore.

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Luxury and the power of enigma
April 25, 2017By

Luxury brings with it changes, challenges and uncertainties, as well as the occasional cyclic returns of older trends: it is all of this that makes luxury so enigmatic, and so often beyond our grasp.

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How to pick the perfect event venue
April 24, 2017By

The venue is the first thing your guests will see when they arrive at the event.

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How retailers must evolve the bricks-and-mortar experience with tech
April 21, 2017By

While the decline of bricks-and-mortar may seem inevitable, given the popularity of online shopping, many consumers actually prefer the in-store shopping experience. This begs the question of what bricks-and-mortar retailers are doing to lose these customers, or perhaps what they are not doing to retain them.

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Travel retail versus grey market: Luxury’s global challenges
April 20, 2017By

In recent years, two closely related yet competing global trends are on the rise and weighing on luxury brands.

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Why retail is getting experience wrong
April 19, 2017By

Apple cofounder Steve Jobs once said, “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.”

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The secret narratives of new luxury
April 18, 2017By

A watchmaker’s legacy, a jeweler’s century of craft or a couturier’s hallowed grounds no longer command the authority they once did.

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5 steps to monetize a luxury brand’s data
April 17, 2017By

According to Buckminster Fuller’s “Knowledge Doubling Curve,” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every 12 to 13 months. IBM is estimating that with the build-out of the “Internet of Things,” knowledge will double every 12 hours.

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Targeting millennials? Experiential marketing is the way
April 14, 2017By

Social influencers are determining which brands are sought after and which are considered to be too elitist, and luxury brands need to take note or risk being left behind.

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Protecting a brand online: A necessity, not a luxury
April 13, 2017By

While the outlook for luxury brands in terms of sales growth is positive, there is a darker side to the story that comes in the form of counterfeit goods.

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3 tips for the right online/offline balance in retail stores
April 12, 2017By

Too often, attempts to rethink retail for the digital age stop at marketing—but there are many other aspects of the shopping experience to transform.

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Instant gratification is not the answer for luxury brands
April 11, 2017By

The real reason see-now, buy-now will not stand the test of time is that it is inconsistent with luxury brand marketing strategy.

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5 disruptive luxury travel trends shattering the status quo
April 11, 2017By

Escalating game-changers impacting both leisure and business travelers.

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Clienteling: Relationships are bigger than Big Data
April 7, 2017By

Everyone is vying for the same customers. We can all buy the same tech solutions. And lip service to “the relationship business” is universal.

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Key question: Why spend more marketing dollars on digital?
April 6, 2017By

The luxury advertising expenditure forecast by Zenith Optimedia predicts that digital media ad spend by luxury advertisers will have increased by $837 million from 2015 to 2017.

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Gucci takes its Chinese fans beyond fashion and into the creative world of Alessandro Michele
April 5, 2017By

Gucci’s new art exhibit in Beijing, curated by the high-end fashion publication A Magazine Curated By, is the latest example of how a brand’s art collaboration can fuel the expression of brand identity and engage aspiring consumers.

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Culinary cultural immersion a foodie-forward travel trend
April 5, 2017By

Indigenous epicurean adventure escalates among victual vacationers.

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Overcoming challenges to shipping luxury goods as ecommerce grows
April 3, 2017By

Longer and more varied supply chains add touch points. These more complex shipping channels have opened up vulnerabilities that crooks have not seen before, and as any nimble operation would, criminals have pivoted to focus on luxury goods in transit.

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Made in Italy: Milan’s interior design renaissance
March 31, 2017By

Next week, designers of all stripes will gather in Milan, Italy, for the 56th annual Salone del Mobile Milano exhibition. In itself, this would not be a noteworthy development since design gatherings happen around the world all the time.

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