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To reach luxury customers, talk to their influencers
June 21, 2017By

Rather than buy ads that may never be seen, many marketers are reaching out to influencers — people who have built followings on Instagram, Facebook and Twitter. But how can brands find such influencers?

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Inviting opinion pieces on luxury marketing, retail and media
June 20, 2017By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Getting luxury travel retail right
June 19, 2017By

About 6 percent of luxury shopping now takes place at airports, up from 4 percent last year, and the global travel retail market is estimated to grow from $63.5 billion in 2014 to $85 billion by 2020.

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End of season for counterfeiting: How the Internet of Things could safeguard brand integrity
June 14, 2017By

Luxury fashion is worth $249 billion (€224 billion). Any way you cut the numbers, it makes a lucrative market for copycats and counterfeiters.

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Luxury market prospects for 2017? Keep your expectations low
June 13, 2017By

The real problem in the United States luxury market currently is that luxury brands are simply out of touch with the evolving mindset and values of the American affluent consumers.

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Wellness: The changing face of luxury
June 12, 2017By

Where the principles of luxury once centered on extravagance and exclusivity, the focus today is shifting towards self-transformation and wellness.

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Marketers must get ready for AI-powered marketing
June 10, 2017By

The demands of modern marketing have exceeded human cognitive capacity.

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5 forces behind luxury fashion’s transformation
June 9, 2017By

Contemporary luxury strategy is about creating modern culture by combining identity, speed and community.

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Disloyal and distracted: How to market to Gen Z
June 8, 2017By

Although Generation Z still sounds young — it represents people born after 1996 — it will account for 40 percent of consumers by 2020.

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Emotion: The heart of selling luxury online
June 7, 2017By

Successfully adapting your high-touch, individually focused in-store experiences to the world of ecommerce is critical, and never as simple as simply offering your wares online.

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Messaging apps: The new preferred customer communication channel with brands
June 6, 2017By

Messaging applications have more than 4 billion monthly active users, with WhatsApp and Facebook Messenger being the most widely used, with each supporting 1 billion active users worldwide.

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Broader undoing of legacy jewelry business with neglect of younger female demo
June 5, 2017By

Traditional jewelers are in danger of being known as “my mom’s” or “my grandma’s” brand, and slip from the younger audience’s consideration set. They may as well cast a death spell on themselves.

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3 ways to deliver a mobile customer experience that converts
June 2, 2017By

Mobile is too often the point of first impression. If you neglect the customer experience on mobile, you are negatively affecting sales across channels and the profitability of your entire business.

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Downside of Big Data: Why brands should diversify their social media advertising strategy
June 1, 2017By

As social platforms work with millions of advertisers, mistakes in reporting or unforeseen scandals could certainly be costly and even damaging to reputation.

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Seeing the future of fashion with Apple
June 1, 2017By

Technology has disrupted the biggest captains of industry and the fashion industry is no exception. Software is eating the world for real.

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The end of lying: The new transparency in luxury and politics
May 31, 2017By

The wave of populist sentiment across the globe has shown us just how disillusioned and disenfranchised modern consumers are with traditional relationships with authority. What does this trend of transparency mean for luxury brands?

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What lessons can family businesses learn from the luxury industry? Part 2
May 31, 2017By

Despite upheaval in the luxury industry over the last 20 years, family business will survive and prosper – but only if they successfully manage to implement several key strategies. The second part of the full article lays the blueprint for success for family-run businesses in the luxury sector.

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Two reasons why advertisers cannot support the BROWSER Act privacy bill – yet
May 30, 2017By

In light of the stir over United States Representative Marsha Blackburn’s (R-Tenn.) recently introduced Balancing the Rights of Web Surfers Equally and Responsibly (BROWSER) Act of 2017 – the proposed replacement for the Federal Communication Commission’s online privacy regulation – the Association of National Advertisers has released a statement about this legislation and how it goes too far.

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Apparel: What bricks-and-mortar retailers and ecommerce players can learn from each other
May 26, 2017By

Where bricks-and-mortar stores have typically stood out compared to ecommerce is in the enjoyment of shopping, and taking something home that actually fits.

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Measuring mobile engagement and accelerating time to insight
May 25, 2017By

Mobile marketing will continue to change as usage patterns evolve. One thing that will not change is the need for accurate and timely marketing performance measurement.

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Luxury brands best placed to take advantage of sustainable practices
May 24, 2017By

Luxury brands are leading the way in sustainable practices, but the bar is set low. They will need to adapt if they are to avoid rising costs that will inevitably accrue from increasingly scarce resources and unsafe production methods.

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