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Judith Leiber: Dusting off a luxury brand
August 22, 2017By

To entice a new generation of Judith Leiber aficionados, Authentic Brands Group relaunched the brand in 2013 complete with a social media program designed to create brand awareness and establish a presence among a younger audience.

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Gucci infringement case against Forever 21 shows limits of trademark rights
August 21, 2017By

A trademark is a more limited right than a copyright or design patent. It is merely the right to use a particular word or symbol to identify the source of goods.

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Stop treating retargeting and digital advertising like Tinder
August 18, 2017By

It is commonly accepted that retargeting can be the most effective targeting strategy, which is why advertisers apply attention-grabbing techniques to ensure their high-value Web site visitors convert into customers.

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3 takeaways from the Tiffany verdict against Costco in misuse of marks
August 17, 2017By

The Tiffany-Costco case provides several useful takeaways for the luxury goods business in combating infringements, especially against large-scale infringers.

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Preventing fraud in mobile advertising
August 15, 2017By

Mobile advertisers face various forms of fraud: impression, install and click fraud are all detrimental to performance metrics and a brand’s overall credibility.

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Inviting opinion pieces on luxury marketing, retail and media
August 14, 2017By

Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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How European and American brands navigate the transcontinental luxury divide
August 14, 2017By

The three key differences between the European and American luxury markets, and how Gucci is navigating the divide.

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Why every store can be a flagship store
August 10, 2017By

There are lessons to be learned from luxury brands’ flagships that can be applied to smaller stores, particularly in the area of sensorial experience.

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Trouble for upscale wine brands? Millennials are too into beer
August 9, 2017By

Millennials are on the cusp of becoming the greatest wine-drinking generation in history. But to date, they have been slow to migrate toward higher-priced wines.

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Influencer marketing analytics must go beyond basics
August 7, 2017By

When thinking about measurement in influencer marketing, the first things that bubble up for many brands are reach and engagement.

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5 ways luxury retailers can streamline the returns process
August 4, 2017By

With the benefits of selling online comes the hassle of returns.

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Can luxury brands market to UHNW via social media?
August 3, 2017By

For most luxury brands, social media is a mass-market strategy – a cost-effective way to reach as many consumers as possible.

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Overstoring in US is creative opportunity for luxury brands
August 2, 2017By

With the ability to order whatever they want online, shoppers visit stores less just to buy things right there, and more to experience what a brand can offer.

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New vulnerabilities for luxury beauty brands
August 1, 2017By

Big luxury beauty brands risk losing power, influence and desirability in mature Western markets.

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The evolution of fashion media
July 31, 2017By

Publishers must grab attention in Instagram, Snapchat Discover or Twitter feeds to ensure their content is seen.

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Will the FCC’s net neutrality rollback cripple online retail?
July 27, 2017By

For retailers, the repercussions from a loss of net neutrality could be catastrophic.

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Youthquake: Off the scale
July 26, 2017By

The next generation of customers is set to redefine luxury and change the way premium brands do business. 

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New kind of prestige: Ueber-brands
July 25, 2017By

Old rules of prestige brand making – price, provenance, precious materials – are still present, but new ones have established themselves next to them, sometimes in defying opposition.

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What future for handmade craftsmanship in the Automation Age?
July 24, 2017By

Once a safe haven away from heavy machinery, manual craftsmanship will nonetheless be affected by the incoming revolution – in new and sometimes surprising ways.

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Why ecommerce platforms are consolidating luxury and fashion brands
July 19, 2017By

We see a consolidation amongst luxury and fashion players that lets platforms emerge at the expense of the traditionally siloed and brand-specific channels.

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Death of the retail industry: Will it – can it – rise again?
July 18, 2017By

Retailers must prioritize mobile, personalization, customer service and a great customer service (CX) as their top digital business initiatives this year. They have to realize a new future.

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