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Your Web site is your flagship, the public face of your brand. But are you doing enough to help potential customers find it?
Big brands including Longchamp, Chanel and Montblanc have been coming up with creative initiatives that use the diverse features enabled by the WeChat application to nurture a new following and engage with existing users.
There is no question that mobile is hot: in fact, 20 percent of people ages 18 to 34 only use mobile channels to search for information, complete purchases and check email — and are not using desktops or other platforms, according to comScore.
Luxury brings with it changes, challenges and uncertainties, as well as the occasional cyclic returns of older trends: it is all of this that makes luxury so enigmatic, and so often beyond our grasp.
The venue is the first thing your guests will see when they arrive at the event.
While the decline of bricks-and-mortar may seem inevitable, given the popularity of online shopping, many consumers actually prefer the in-store shopping experience. This begs the question of what bricks-and-mortar retailers are doing to lose these customers, or perhaps what they are not doing to retain them.
In recent years, two closely related yet competing global trends are on the rise and weighing on luxury brands.
Apple cofounder Steve Jobs once said, “Design is a funny word. Some people think that design means how it looks. But of course if you dig deeper, it’s really how it works.”
A watchmaker’s legacy, a jeweler’s century of craft or a couturier’s hallowed grounds no longer command the authority they once did.
According to Buckminster Fuller’s “Knowledge Doubling Curve,” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every 12 to 13 months. IBM is estimating that with the build-out of the “Internet of Things,” knowledge will double every 12 hours.
Social influencers are determining which brands are sought after and which are considered to be too elitist, and luxury brands need to take note or risk being left behind.
While the outlook for luxury brands in terms of sales growth is positive, there is a darker side to the story that comes in the form of counterfeit goods.
Too often, attempts to rethink retail for the digital age stop at marketing—but there are many other aspects of the shopping experience to transform.
The real reason see-now, buy-now will not stand the test of time is that it is inconsistent with luxury brand marketing strategy.
Escalating game-changers impacting both leisure and business travelers.
Everyone is vying for the same customers. We can all buy the same tech solutions. And lip service to “the relationship business” is universal.
The luxury advertising expenditure forecast by Zenith Optimedia predicts that digital media ad spend by luxury advertisers will have increased by $837 million from 2015 to 2017.
Gucci’s new art exhibit in Beijing, curated by the high-end fashion publication A Magazine Curated By, is the latest example of how a brand’s art collaboration can fuel the expression of brand identity and engage aspiring consumers.
Indigenous epicurean adventure escalates among victual vacationers.
Longer and more varied supply chains add touch points. These more complex shipping channels have opened up vulnerabilities that crooks have not seen before, and as any nimble operation would, criminals have pivoted to focus on luxury goods in transit.
Next week, designers of all stripes will gather in Milan, Italy, for the 56th annual Salone del Mobile Milano exhibition. In itself, this would not be a noteworthy development since design gatherings happen around the world all the time.