Opinion


Top 5 brand moments from last week

July 18, 2016

Digital content was king, from mini documentaries to streamed book readings.

Share on FacebookShare on LinkedInShare on Twitter

Is your brand developing a chatbot strategy?

July 15, 2016

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s digital toolkit.

Share on FacebookShare on LinkedInShare on Twitter

Retailers must hold brands responsible for their distribution

July 15, 2016

Amazon, search engines and, to a lesser extent, brand Web sites are where the majority of customers start their purchasing journey. For many brands, the results returned from such product searches are not flattering.

Share on FacebookShare on LinkedInShare on Twitter

Cutting through the noise around location accuracy

July 14, 2016

With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?

Share on FacebookShare on LinkedInShare on Twitter

What brands should know about Pokémon GO

July 13, 2016

Pokémon GO has taken over the world. Reports from SimilarWeb emerged on July 11 morning that the application had overtaken Tinder in Android app downloads and expected to overtake Twitter in daily active users.

Share on FacebookShare on LinkedInShare on Twitter

3 scenarios to consider for mobile app testing

July 12, 2016

A recent report from Ericsson predicted that 90 percent of all Internet traffic will be driven by smartphones by the end of 2021. This means that whether you are in financial services, insurance, travel, media or retail, digital businesses need to ensure that their mobile applications are on-point with what consumers expect.

Share on FacebookShare on LinkedInShare on Twitter

Top 5 brand moments from last week

July 11, 2016

Today, despite the hefty price tags for goods and services often associated with the industry, luxury brands strive to be inclusive for all consumers, whether the medium be print, digital or through restoration works.

Share on FacebookShare on LinkedInShare on Twitter

How machine-to-machine technology works for retailers

July 11, 2016

Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.

Share on FacebookShare on LinkedInShare on Twitter

Keeping sales rep turnover from sabotaging your sales pipeline

July 8, 2016

Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?

Share on FacebookShare on LinkedInShare on Twitter

In-app advertising: What is in it for publishers?

July 8, 2016

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

Share on FacebookShare on LinkedInShare on Twitter