As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.
Arts and entertainment
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British department store chain Selfridges is embracing literal retail theater with a celebration of the work of renowned playwright William Shakespeare.
United Kingdom-based secured lender Borro is predicting hard luxury assets, including art and classic automobiles, to be tangible stores of wealth in the aftermath of the European Union referendum.
As it celebrates the opening of a new plant in Itatiaia, Brazil, British automaker Jaguar Land Rover is giving back to the local children with an artistic project.
French leather goods house Louis Vuitton is adding celebrity cachet to its Series 5 advertising campaign.
UK Creative Idea Limited is elevating the art sector’s digital presence with a dedicated top-level domain.
Britain’s Rolls-Royce Motor Cars has chosen artist Sudarshan Shetty as its latest Art Programme collaborator.
Toyota Corp.’s Lexus is sharing inspiring messages of struggle and hope through an online series in collaboration with the It Gets Better Project.
Department store chain Neiman Marcus’ Beverly Hills, CA location is teaming up with Disney to let consumers step into Wonderland.
Auctioneers Paddle8 and Auctionata have announced a merger to exploit a gap in the auction market.