Food and beverage

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Hennessy finds harmony amid chaos in multidimensional V.S.O.P campaign

July 1, 2016

LVMH-owned cognac maker Hennessy has launched its first United States marketing push for its V.S.O.P Privilège in more than a decade.

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Glenfiddich clears up whisky stereotypes to woo next generation of drinkers

June 16, 2016

Scotch whisky maker Glenfiddich is looking to clear up some of the misunderstandings around bourbon through a digital campaign.

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Ecommerce growth will slow over next 3 years: BCG

June 14, 2016

Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.

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Chandon to host its squad at invite-only fete in New York

June 14, 2016

LVMH-owned Domaine Chandon is cultivating the guest list for its inaugural American Summer Fete in New York from its Instagram community.

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Comité Colbert chooses Hermès exec as chairman

June 10, 2016

Guillaume de Seynes, executive vice president of Hermès, has been elected chairman of Comité Colbert.

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Ruinart reflects on rosé with heritage-focused content

June 8, 2016

LVMH-owned Champagne house Ruinart is educating consumers on the finer points of its rosé with a social media takeover for the wine.

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Veuve Cliquot leverages sponsored content to spur polo viewing parties

June 2, 2016

Champagne-maker Veuve Clicquot is extending the audience of its Polo Classic across the United States through a partnership with New York Magazine’s The Cut.

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Johnnie Walker brings airport retail concept to Europe

May 27, 2016

Scotch whisky-maker Johnnie Walker has opened the first European location of Johnnie Walker House, a network of airport and standalone lounges.

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Cunard schools consumers in wine appreciation aboard Queen Mary 2

May 26, 2016

Cruise line Cunard is pairing the new culinary experiences on-board the remodeled Queen Mary 2 with expanded wine offerings.

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Louis XIII unifies French artisanal know-how for charity auction

May 19, 2016

Cognac-maker Louis XIII is paying tribute to its history of luxurious travel with help from fellow French craftsmen.

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