Time Inc.’s Marie Claire UK is teaming with online retailer Ocado Group to launch a premium beauty platform.
Fragrance and personal care
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French fashion house Chanel is delving into the dominant properties of red as it launches its first cosmetic collection designed by global creative makeup and color designer Lucia Pica.
The attitudes and behaviors of millennials that befuddle brands are only more apparent in Generation Z, a study by experiential retail marketing firm Interactions reveals.
Beauty marketer Lancôme is reaching out to the social media generation by naming 20-year-old model Taylor Hill its latest ambassador.
British fashion house Burberry has put model Brooklyn Beckham behind the lens for its soon-to-be released Burberry Brit fragrance campaign.
Tourists account for around 30 percent of revenue from luxury good sales, according to a new study from ContactLab and Exane BNP Paribas.
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
French fashion house Lanvin is weaving a contemporary fairy tale in which the heroine is a rebellious princess leading a double life.
Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.
As mobile’s eclipse of desktop intensifies, some brands remain stuck behind the curve, according to an L2 report.