Fragrance and personal care

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Marie Claire UK connects editorial with ecommerce in beauty store

July 19, 2016

Time Inc.’s Marie Claire UK is teaming with online retailer Ocado Group to launch a premium beauty platform.

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Chanel packages power of femininity in crimson cosmetics

July 19, 2016

French fashion house Chanel is delving into the dominant properties of red as it launches its first cosmetic collection designed by global creative makeup and color designer Lucia Pica.

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Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs

July 14, 2016

The attitudes and behaviors of millennials that befuddle brands are only more apparent in Generation Z, a study by experiential retail marketing firm Interactions reveals.

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Lancôme boosts millennial appeal with Angel ambassador

July 13, 2016

Beauty marketer Lancôme is reaching out to the social media generation by naming 20-year-old model Taylor Hill its latest ambassador.

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Burberry Brit ethos captured by Brooklyn Beckham in upcoming ads

July 12, 2016

British fashion house Burberry has put model Brooklyn Beckham behind the lens for its soon-to-be released Burberry Brit fragrance campaign.

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Shifting travel patterns represent untapped growth potential: report

July 12, 2016

Tourists account for around 30 percent of revenue from luxury good sales, according to a new study from ContactLab and Exane BNP Paribas.

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Sephora accelerates AR, AI sales tactics with new products, features

July 8, 2016

LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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Lanvin champions rule-breaking romance in storybook update

July 7, 2016

French fashion house Lanvin is weaving a contemporary fairy tale in which the heroine is a rebellious princess leading a double life.

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Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform

July 6, 2016

Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.

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Checkout process, in-store still not optimized for mobile consumers: L2

July 5, 2016

As mobile’s eclipse of desktop intensifies, some brands remain stuck behind the curve, according to an L2 report.

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