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Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs

July 14, 2016

The attitudes and behaviors of millennials that befuddle brands are only more apparent in Generation Z, a study by experiential retail marketing firm Interactions reveals.

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Cé La Vi celebrates joie de vivre via $2M, one-off culinary experience in Singapore

July 14, 2016

In Singapore, $2 million can buy a Rolls-Royce Phantom, a penthouse or in the case of Cé La Vi, a venue atop the Marina Bay Sands Hotel, an experiential dinner for two.

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Chopard retraces automotive history for latest timekeeper role

July 12, 2016

Swiss jewelry brand Chopard has been appointed as the official timekeeper of the world’s longest-running motoring event.

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Shifting travel patterns represent untapped growth potential: report

July 12, 2016

Tourists account for around 30 percent of revenue from luxury good sales, according to a new study from ContactLab and Exane BNP Paribas.

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Omega sprints into Printemps to fete Olympic Games

July 12, 2016

Swiss watchmaker Omega is flaunting its role in the upcoming Olympic Games through a takeover of department store chain Printemps’ atrium.

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Tiffany ups focus on categories outside jewelry as primary business slows

July 12, 2016

U.S. jeweler Tiffany & Co. is looking to reinvigorate categories beyond its jewelry offerings by collaborating with designer Reed Krakoff.

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Piaget plays polo to build excitement for new watch

July 11, 2016

Richemont-owned jeweler Piaget tapping into consumers’ desires to #PlayADifferentGame.

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How Visa continues to advance mobile payments at the Rio Olympics

July 11, 2016

In the latest contactless payments development for the Rio Olympics, Visa has partnered with Swatch to introduce an NFC-enabled watch in Brazil, enabling consumers to pre-load funds into their associated bank accounts and make a purchase within seconds.

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Carl F. Bucherer reconfigures digital, social efforts to build out awareness

July 8, 2016

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.

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Audemars Piguet cheers Serena Williams’ quest for milestone win

July 7, 2016

Swiss watchmaker Audemars Piguet is supporting Serena Williams as she vies for her seventh win at Wimbledon.

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