U.S. jeweler Tiffany & Co. is appealing to a younger consumer generation through a social media push for its Return to Tiffany Love collection.
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Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.
French fashion label Balmain is portraying the intersection of music and fashion in its fall/winter 2016 advertising campaign.
Department store chain Nordstrom is drawing attention to its Anniversary Sale with help from some in-the-know ambassadors.
U.S. jeweler Tiffany & Co. recently took an out of home approach to garner attention from harried commuters at New York’s Grand Central Terminal.
Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.
British department store Fortnum & Mason is drawing on its more than 300-year history with food in its first cookbook.
Italian fashion house Gucci is highlighting the international appeal of its Ace sneaker through a series of artistic films.
Swiss watchmaker Audemars Piguet is capturing the balance between innovation and tradition that goes into its Royal Oak Supersonnerie timepiece through sound.
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.