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Tiffany strengthens millennial outreach in social influencer campaign

July 27, 2016

U.S. jeweler Tiffany & Co. is appealing to a younger consumer generation through a social media push for its Return to Tiffany Love collection.

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Retailers must prioritize SEO, emails and guided selling to drive growth

July 26, 2016

Retailers can no longer rely on a bricks-and-mortar network to measure revenue growth as sales decline and foot traffic drops off. Instead, specialty retail brands must search for a new growth narrative.

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Balmain army reenlists Kanye West for fall ads

July 26, 2016

French fashion label Balmain is portraying the intersection of music and fashion in its fall/winter 2016 advertising campaign.

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Nordstrom connects in-store and online for sale promotions

July 26, 2016

Department store chain Nordstrom is drawing attention to its Anniversary Sale with help from some in-the-know ambassadors.

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Tiffany primes for mobile engagement with subway passageway takeover

July 26, 2016

U.S. jeweler Tiffany & Co. recently took an out of home approach to garner attention from harried commuters at New York’s Grand Central Terminal.

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How to create Facebook videos that break through and get noticed

July 26, 2016

Huffington Post and Daily Mail are some of the top publishers dominating the Facebook video scene in recent months thanks to unique content that leverages feel-good human-interest stories, top news and interesting science.

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Fortnum & Mason encapsulates culinary heritage in print

July 25, 2016

British department store Fortnum & Mason is drawing on its more than 300-year history with food in its first cookbook.

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Gucci enlivens Ace sneaker through conceptual camerawork

July 25, 2016

Italian fashion house Gucci is highlighting the international appeal of its Ace sneaker through a series of artistic films.

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Audemars Piguet taps DJ to produce auditory expression of watchmaking

July 25, 2016

Swiss watchmaker Audemars Piguet is capturing the balance between innovation and tradition that goes into its Royal Oak Supersonnerie timepiece through sound.

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Branded, sponsored content are working in early efforts to evade ad-blocking

July 25, 2016

Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.

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