Software and technology

  • No categories


Attract new customers with mobile sites rather than apps: Shinola exec

June 16, 2016

NEW YORK – A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.

Share on FacebookShare on LinkedInShare on Twitter

Retailers should continue to test Snapchat, but at a small scale

June 14, 2016

As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct calls-to-action.

Share on FacebookShare on LinkedInShare on Twitter

Porsche Design ventures further into technology with Windows device

June 2, 2016

German fashion label Porsche Design is fusing fashion, technology and sport with the development of a 2-in-1 device.

Share on FacebookShare on LinkedInShare on Twitter

Smart cities make strides, London displaces New York as most potent city: report

June 2, 2016

London has unseated New York as the global city best able to attract and retain global capital, people and ideas, according to an A.T. Kearney report.

Share on FacebookShare on LinkedInShare on Twitter

Are social media buy buttons on the way out?

June 2, 2016

Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.

Share on FacebookShare on LinkedInShare on Twitter

Mobile location data is accurate up to 30 meters: report

May 31, 2016

While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs.

Share on FacebookShare on LinkedInShare on Twitter

Standardized technology solutions may be key to counterfeiting woes

May 23, 2016

While there may not a single silver bullet solution to end counterfeiting, technological methods may be able to curb the practice.

Share on FacebookShare on LinkedInShare on Twitter

BMW boosts connected driving experience through infotainment additions

May 12, 2016

German automaker BMW is expanding its ConnectedDrive Online Entertainment with the introduction of audio and music streaming service Deezer.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce’s future has arrived, but many retailers are ill-prepared

May 6, 2016

NEW YORK – Enhancing customer experience and customer engagement is retailers’ top priority, according to an executive from Boston Retail Partners speaking at the Mcommerce Summit: State of Mobile Commerce 2016 on May 5.

Share on FacebookShare on LinkedInShare on Twitter

Are retailers ready for shift to virtual reality shopping?

April 27, 2016

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.

Share on FacebookShare on LinkedInShare on Twitter