Chanel, BMW excel in global branding, local customization: study
Posted ByRachel LambOn In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"8683c3a43d18749d5475a0066bdeb81c","s":"c1a2499ae60cb07b"}
