Chanel, BMW excel in global branding, local customization: study
Posted ByRachel LambOn In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"6e2c5e31701704012730ccc232bc53aa","s":"4eb886285f1809df"}