Chanel, BMW excel in global branding, local customization: study
Posted By Rachel Lamb On In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"x2Kkslert4LOgqmPN+jayiejyzlo1TG2SM27DzcfYdjXUcFJb8I3yxOAYA19cNz747y6PaYgRKdNiNE53X31sSBYbQKqNXKdPgZqiaGxZXi1JZs8\/PEYisS9Bzf6E4N48lMv8NRYr5sAkDd8HIhpc+n6HhkNpLAf30YvLxnLPqpYyo4QU3pADgrneNoQo8BT4fMmYHBz5\/Nj43WmV8NrhnvDSOZB708gwh4kNUdg47bfyPv8XWrR7Z36AkzsL12lP4Waq1Ui55SRaI9S3XE5M1Ai1gcL3qN\/+YJ1uRvmxXejCrgeEy0M\/eBWpkmKK1\/HLnW8YKjJS7cFbg73IJrqdHe3wsCjrcVg5VG\/gyWYVSbA3Eprucc0ReKU4s\/mf6uUWLh9s1tgTZ\/4sAVszWdOa6XV5vrxhUqSad6tRhAGgjBBuwUMUeBG\/XnQMjyh1rcg3WmO0MggDyKsdfOfhcBui1bIP7\/ByN0UAAmtkt7T8zlEgaYod\/TdIKrJCVeVxcZCZUNBIVyRVTzuluVtWNx3aU2KwXE9rRDhBmVVDb7a1FtihIfHIzJJUHmkBPEnGjrbTdEA1\/+5TFHMNMjYP7jlXXIMxtNLgbdShuwis3\/LVoD7FXQ4tbSuHRznQEgVlY08CsuMqNX30GUIJdlkX1E5xZbP\/gu1A3JiH\/dCwYg1NAacUkVbVtdEOV1QaUsU1cF+u1jdHD38sMdV7c7xlyjnHGtFVTkMIlLOc\/hIhrv7VtubQmu45f\/FrWxxODyGJf5p2bWGmU4wL8CcmK6zR1DyJCB+rlGAP9kl5glOW1qMQnafcHubh0R\/VcrEwtCAvXEADvTc0M0KuZzSUZw7Ly\/8oe+jLY2x\/nAs3JS6luq\/p6NxFaTbC6QCCB6eWyhdFRrKbSG54zI6XyTsCtyrFKBwlhbuA54qwGMKIWZOkHzFv3DaO\/akq26Jy2XNmHQb3IYvXoVoCE2Hro\/e9am8C35PG9ooJxQrTaoP+LM+C\/qbfi7ZKyfzLXG+7DrP8ClMFqijSCNb9OvttanVkiaGGZRg74qaUNFU3U2nMZI+AtDToExCMr8+lhvbQ+Km5k2LMTM6p8AAvJAwTQkli6KGI52ANy\/37YL\/ygCdzh1A0RR\/jVnsU8uGaZ1nPApr3FQXdE3pgXxPlM2lFyFTqRS3c8fRaGUmwmzQQaHcHC9jnhsvYseyRI70v2t+SL6iLw9TBdKterkVQhcYkYopqNV9hp1OnTrUBW8nvj04APyo0PGKQvmu+uCGfGpHy4UYaGzdpGWn7crCVhkZuQzbRTrBxjy3\/U38CgM6Bzr5ocAU3\/m8CXLuWumz4n3hhB5fLFs7vAj9RtZmYh6ZcXIK8P4HoLArpfZ90wpJMc4ayVfg09f6mCw54rjCEc5ZNuQiWMN3HEpr2bpjD\/meslK0rvqJRyqeknAC6faeN9b1St6vgI4JgNT2C9AuR2Tg+zHCXLt\/c7pj8CJdR4q4LbaOZSfM+la6jjnCnL3Qyr3KEZs\/\/4WaGMRI+bzVir+6QfmKyIXhtHZj\/NCIL2CRSO2Um0AS4eFpHvsyKsD9OY+koqiqEfeGfCA78dhlO0GynSkk1QjXdb3aqmcX4ysbSPlNXsD4DexytrJpYSfs0Db9WuiLEkIRLWMSywhdhKvdAujm29WfrSAXqcVLIU2acXBBLs0dIuiczS699\/fe8vGJSpyTMXXB5V+74xOE3lOxPi\/gg1n5sPejjxGClVngbzTtNLyeqUY8+7AmtMpC5bL3l0\/woo2ktEETa5\/uZLyqPv8n\/LDKlHnHMxYVKS1Lo6nY\/Q+dkIfMvjB102WPRrUPZRIrbH3v+iA1mjDPpeHGg0f6ofNo91nSOO+o1NVoeN\/4r+C9nGFsywe1xOn3CYBnF3BpyiUnT\/nSKDpDfo9hLYZX3vk8ukUWb1+ALF0h\/UFXQ3MwBTbmLyvYbSSbYhkmAOsG8HzOPDtv\/sUsW81wmOaSfk2vbl2W+hj20yAOxZ\/BZ6i7PMfQPkaOPwdmXFLaTArSwgbXIAF87ZsODIf6nFG3VneUDnI5RQjxNXpTApXfiN0olzUk6ZwCrgcqyLoWUoxmQBTzPP96xDkj8Nt6qZj7mjAJncPilJjE\/ZF3bovYQn9T+cnJp9ry\/Aq7IMB9gXJVcnswPTJlPoPhqA+t0LjyhX1H\/FHbgq\/LwsaJPwMXIWhvH6kWJxBJs\/lQwtI+4baU0svPjqNj+b8vJPymC9ZEs6K99ygciTgAo+ryY4nUTaxASLIaTlY8bF0g3S77oGUBB29ig8ox\/5p6fjI7sxtJc+ktyu1tmfrGhTi1Yt37uN8JDh+SenEaBlW11JmUBSFTyJs0KXayUCsuLKqe4d+0ZIhmDYz8r2okuD8DMXsSwxze1Zz4Ae3IcFG40NsSW8QNBcA9Dltmgh6JNxahIhj9BOkXZ8FqN2saru2ap0i0SUZLBDl4Mc3N+JWcCOzi+NATKzwKBI4HTOJ9wb2mJtf6wFK0kBKy97CQpcewTWMGtSufsBOILpjeIQWVmiolgb0Oq85ociV57vNcWq71lJVFKxBocHx8LAiVeOZqN3e8SLr0JCb7JrCyAJYqnvcJzogXed5Q2eaijArXRrds4s2k+jBc6qIFgIW0eKOLqD95dlGMaN2ioPBgm4CBoNnk3btt1a73zp5N9qNCy\/DFUgod07Ye+wBRRLCv9n58FpGGO4jnB8d2vOk+M8QH8JboPrDTw6lLTBmL\/TqT4xLP2etzeVJ9RI3YnUQp4Db9Paa1o9FdyRxu9BbssJexuEoeKMiia8+z0Kwt8mcriWfCB\/a+xH1EWrcYNaTuxOGwo4vE3tjazWNgGKpTJ193gWuCY\/l2EaxWEFySxVw9XQn8Lbah4oORXbBdHwHByaALa\/3jJ4mMGjiTand1ak3tPOHzu5ZwlvtaaeFfAn7oK\/PQmKtcK8rFC52oi2TDEeLxxzambcE3PoEPXO2dXO1xFTizmXpe01ud\/vEgkZTwyCzFte5joiSjNSQtmVFodxZ1tUvRVZAkakga319FgQ7hDDKTmUao7+RJ9zbXdk0pcj2v89oRCAq0Lco8uFlNlaVZfa2FY4K\/bhu+LeHi5ttEORwX\/HB9Bl1UdMaE7tk5poVXQoPc6iVNzK98jXIk0DgemtGf+J2wRbDODqNju\/AmH4RwtAblCyBOoqBDl4YLiUOXO9wjoGbadrEdZly6afI9DsKf00MugWPTaHtc96UJaLgMF4IbRqeqgbDuJN68c+9TZ6nZald8gt3YOnEqRpRoLTXGjKGO4c83PhAO9LbRqHgUFnNPyiogLhWJVsfqp\/IqB9wI2VD1R\/fgdTnEvXGT3htBsGXKiJ9iWFTeSui64tFZOwncnx2uKoEhuTI2IEfwrB6CvzoM4Ynii37XU0IzOox65\/nNC6aZUBdtpmC6qyapp73aNv2bjhyzA5MNxKcMQEq\/3XqdLzytYgeQJXgkGZdy2PRkCQgfwjREhgyIMM2yHFt0Yf+9SfvFaim+uh1wO+Cc2DwhszMTxRsQI1UP3id7ZH6j0PzQOYnrR02jLBM0gsx6UcRSDK25IbLtDeDm+iWy+lJsFDzIzdySdmIvua\/VKs9bi2IOu9RQnVmXzxelat++vQODbnEQe0lpZEWHyIY4ZMIYqHdoEAMnno6AZaKNuBOdV4qz87V2FBPCCyca1sP+UDX18C87dEYj\/3MaRsWqlL5H06FmhYDqZI254KmA36Ml+YmqhWbQ+24PPsFRQ0mKMqmogrKSyFZj4hfh6gpf4R5dM5STql71\/NKnLPdelUzjxHUDUVD1eUS4fBHD9KOQEkYw+9p2Zl2vyzJwooOhlu7Bm24m0R0e\/Bdx0alu4JhtEehTr0sG+fhUMZ4j3bmMBCjkRSxn\/TgGDb0cPdlXgfIGyzwxsnEFF3B\/w6XandI0Dy3Yz7CDuwis8RRAgy+LE6jrHX\/2ADW+FWl0Dy2TYxMoKpMD143Dht+xffL6X1SGvZXanMLB9r9lAPLBQ9kE3Hw2TWRpI59Ydlx1E72702dRPiFdxi49dSZfdzn64sQIp149M3SdMD1MR1ZKVv5FM5imxaIjRuDBcDmwB73BshO1JQR2dxoBfKKaV15lAuOCPb65QhZHM2FJuFpzxsenqKnOYH7Q+a6mF3F7c1L5A47qAIsjxR1TR2xjyUDAvKXp355+y3e3OTIFw5ws3UQnpbZMh0fkKQQN1XtBfB3xRzbgbG6PWJTlsX\/WrWNlwsBMyOHpymmGoE63RiBmJ7XwtLFsIThpLFPg9y3bkPqA7Bazl2aqfpCD4ba2BIiyO4d9JiJY22SCphzLNC47k\/PGxNaMZbMgp5DB5s\/GjTVO1U57ngd2sUzHdNVAHIHtRtnjgjZ4HL6BuzcET46GsraWMgMMsa40ADCF1ogx8apRpKh77ShOlUYajM+OHLb8HR5gDTT7U\/mqZROS6NdipU4An5naiAkHjsGO91vSSx55S3uL6+gk\/DaW6HDD6TipcIaxfDMtOyrrnaNT6snLX+T7F0NMapqq48xD\/FAPifnZyEJizx+FzjtSkCzR\/BnbVeI06aYVdzSvbAbaSpQlqu1A6oaVzbUBq0KPGT13HWD5DGMkzC2ndg5vQGQxnz37232fnXPsPwLmPF86AuwhoZavNqiVzABIYubvbLK\/Sw5Qw6FvIRQEUSWX3VMQ3vXnM+6LOk4uxd7UisulV3PpwHP8Ep2vgg7fZAK0A7z3xXda4UDUh9edUlLCrMEptEmFZYHOnqpHtn2UABfAybI7q+FZWGv5kbPWWFklnQcRdsdr+VkHPOI1TmCLT71gvQbVO3ncXCGiI\/wwF2\/76atN7E8iI5b8w0H2s4LGYLEXadD++329mRBTATzBoCo63aN\/A86mdl4GLMC0hihVZXx2vGf8W31uy0\/\/oAOriq11AI8EJlivYdNaTjb45p8kKsabJDYz\/82ArA8GkIhS7z46q+3acpptfOmZKR\/pC1jd9Jl5Pos06os9AwthusFG3D51SuxPsXgfMlB8YWEpOc4sbfkMKgAgzRPdrhe5jPTUkXSQQQAmB8Ele3fIJv9ZOP40NBIcQB8q3D4crkItNtoF55P\/\/fCTGwBeCZD4sXrcV0VhV7wpAcB4ke08jBr4NgutNeJ6pN6ltmUh6ci9zt+4j8GHfutKxXBLM4iw3gzXGcaT0PklNSwssz6GECfvcx4SR9AbRevbW4288SBzoraBpDmyjApD07s6e+72N+UblkvvenVz9JhbIY3QmEEK6hUgqjo3ibZKngWGSAGyLt\/ivrVTpQ\/OCFC3pNwFArbCo3SvG8lETYSEmhAQNbzcLGrBAR58VQNNkwJ1nzhHYibqUkrk55ve+Z66I0ZW75jKOARc8S3obtwhTLWccUSomFFJPoRypDRjc7uqn7TzRtK0P4THNRV6+OCnV8V9Vd9Lab27zeGzzjQ4UZqA4Ki6B5SLDLgfhI8CNHs+eJUCXNc\/liGORmCjtHYt3DaH3fCZ3A+CPK3SQcwLwvsoipM+mOCcDJjt\/pogJ5MAKqnrJJuWXsitwqE1s4vcqWlT+clNrEjFguFyhniqIxXXgHv3MINQuctlQfpg4ojOgM5yuXJklNXdBpoZyMGIFJl7E3dg44880yOBMddzeqSYuOS+bDQpjzcEiEu0dQ2TQz1u8b+Xb5r\/od0Psfb+Q8FDl8g9QYb2Xz6SFRh+3VaHYej1KqHr1\/F6wybGBEmZbl0Lc1JRh84SiY2LJaa5VmLO\/sCAgHGLe4jNijwwqBpStvyX9mhgkTQbq9Wu70QEdjjrgAFpyvm6\/FWRNVcdJMWtiiPu+UTmIZ8Kh1COyfgzfWb\/IOQ1h3gLce0yYNzPyqxJptV34ax4rwCTzP4kCmXLtGM7yUlAoYFhT8SUtO6GsHcA9t6xGHctlV8bu25FQUbkSko9CQn8AwXwPxubBkgd7F+yCgs3K0mk0\/zhU99rWKsmlG2BrWcbLZVmFkXhjHnuC3Y7N4lzWk06u6LoKZ8JeDBf+1uJQXq4FU1nUv0WEmGrle7qLfKmlXZKY9Ihh+d9Ze2t239eIh9yZi+yBUO9eYb+Dgk6\/P4uCEayHmqDEwaUA5IUFNF41jmER4Y\/g44p1aKj30o9dDyEWyxt9RE\/nXrtX81DE07mGA37W4m7xf8kJ9md147fiKy88qPRygOgFb1HOTebZnrTSfgSGlSfb1YEKAivQVSTK1JMbyqb4dx8KicpkX9Ds6o2DAT8XDx6fWoOvbMhIV1zDzkYnNGwBAgKGpa4KVz2dbvmrhA3pyI1bhYIZu+c\/DNgGczQgCXnGkj07veM7yqsy6VDAK2V+EshAGpYdpR4fiYbUDSQxsD1lzAx8CfQul2R\/nL290V+fjZVYk6kjSLadzxOP+g2aloq9qya2fZa\/gAEdEMdO3vCXWsnPwBOi4mHGu9nFimKcpUdy4cbxSvzTxz\/IpLDn7zs4tUIYkxUP3pasRhd47zO3qKwHRK709t6u2GeXb\/mTy2M2FSVAPswJ1PhnkwwJPJ2nj7M7XBhchwtM+wjFT8GxDG63voiCxDslJ9UgxhlDs\/6zVxOVgy\/hhdEeknmVtH1If\/qUP13bRfYWXOwzGOjsl3Wkr+wDpAAD2QKHitB4L997\/rls1esgjr1E2j+o4o3dkPbeVVkWZV3bxxwRiIyoxAulH5h0k686tmKoCQaUJ4+Y7QMbAzaXAWBujmBA93FfsM3sdL\/uEUQGThF1o9dVTT+NWNhHc\/OrUAUXI2+tMEe1W8JCW8bDlk5okSc45ws8l14nCID0iTW29EB8tmpGjfkxzoMtE5KgwXfIYw+sHX+ayEY90InL8IYxOs3D3X730cVTAESC\/QbUkvB6YgG84KaVN5sOPFQPfe8SOHIaar9p61bg26Dz4w9HCrfUSekPyo2YAmbl8uxA4OMwSOm8ZSWt6frpFguz3h7g0LBbfXsUn6izsm6hVcxl3rusykMFZ9H3DIRKbHDtyf9MKmdFTGGwFLqA1jJXLQPq7l5NumMq6Ud5e+A0cB67zKIyIr\/k1\/gvfytwEtQCCic7PKU2mx+blhos3ru05e45GnZdDFA+3kljbzRbnty0p1CvcP5HC0Gp9w0VcJg1yzofd\/32pLZD39MRtxcf6YHjPuM+LBO7U54HHD3Pd6cLVirWgolit1ZG\/woz5HKP6uRx1+xGEtsvWgNpRw3eLR3qhgaPBjgt0hvb0LKSagMcipi34q724xnQP0yMMaxmQjja6X\/b0VT9Pnup9z9BxnOOiRUnAkIM0q1OUNivUww0QEUfTqDMujt0xvLaNCk03ybwd7BJD5rHXd9hNIBDk8IosGnaMx74zHb14oCeN2qNrnnK0iyzy6GsUI9KzLh2kO\/HOgheFhVlaBn6DWkwwftmGrejrjID0SaRwSxVnn4NgZyx\/b7fO\/5J4qo7Ve0GUD91spiA4fUxcJNrL4PWgPYoaBXZFH4KwNyH9VynnoFFowXYKmycyFG7FwZsO98rAXJ9heMFTZORi4CrO+eMyLy8XsFramPtU6+Pk++7BByTYxEM0sw\/zQQ+fBK+iHiJHuRc8uVd3\/l516A8H2\/9T6sIrmHJREUCVu8YIywCvVqO8N\/twto5ANbrqDAlU6N40HVjPz7CvZ3vqVp3LIVNskRdhVs52cbom0HN8f7JrLhr4rXE7FKo\/D2ZAmfSHoVlXokXQcwPRCX+JM0HAGynjFjzRPiLg4Y4m5iUiTxcR32UvCJFxGfmz0Yu2igcl90sJ\/CQQKIpznUZVfDGlnrgr5R8AtiPsxRpT1vkezeOrb8XCNgTABMR3n8mnFkcRPe0Km1dT+dQRYs8Xmrgg6R1Oyk34dRwlxXlg+l9l4kc4VsDyniwWVk1OHC+JLXGftPEh6ykLQndf2S56wAbN8VmXa\/c9YszdRePP6PH4ijYYb13SWYOfu49oAenQQvurJtqM7x5J5FlY+jqSsLwmC+BGZ6wreaf7f93ugnumNUWB7JQ9ZtePapXgyzJOKowuv\/ppwmv+0EK\/TPIkOZIKZO4nTqlubeHcOimyvVvMlPvnrpdz0X2efD8TYKBET9T9KYIDcq6OghvAv4N0n4p\/h69DVNZoQYnQDGiiajqtfOb1a98hc45RO2uFFb+4qCEUavrDOZSaaiE4g+KYUcRsKFI1Th6H27Gew+ohentvSu6k4O4C6CEBDlVibQJ8C6i2YvqtexHagyMD5ZXkQl9AsJCrRZAngAm+HlFWcTqnl+UcGd2PatJxgYRQqLFSpQJ986T6VkossW4YbeqjuBh5LWVIKidTWJLdILBXHh5Fo9xRQOyg3VgdUTgzoG\/IWYganGr4YEadoWiT09aIw3qZH+OjDwho48DlKHpT\/21x7QIzCoZDkWE\/lNmVHMMg0e0FpjWLjju0WrbZ4\/xgEeFmwzmScZaVjQCtrWNzv7wUZnLBzlDxKhO4xRPQhabX+yeRB9OvMUF18O1aU36ESBbEaF68GNvXJ7EUM3n4ltBXD8TX4=","iv":"c1a3773a1a8eb3993f235994001dadaa","s":"52b23810fda726d8"}