Chanel, BMW excel in global branding, local customization: study
Posted By Rachel Lamb On In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"ece6278b0315fbcc7e12d6010af9aebc","s":"9d0f9d791b9cf792"}