Chanel, BMW excel in global branding, local customization: study
Posted By Rachel Lamb On In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"bed5a6ba20656d816b70ecac3e5f8723","s":"4fdf9fb841c610fe"}
