Chanel, BMW excel in global branding, local customization: study
Posted ByRachel LambOn In Apparel and accessories,Automotive,Consumer packaged goods,Featured,Industry sectors,Jewelry,News,Research | No Comments{"ct":"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","iv":"e76eda49a2c27d4e0aec1665ccf167a5","s":"deb2dad04c111a93"}