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Chanel leads WeChat views for luxury brands, followed by Louis Vuitton and Burberry

One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès and Fendi. Image credit: Shutterstock One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès and Fendi. Image credit: Shutterstock

 

By Lisa Nan