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Chanel, Mercedes, Brussels and China – News briefs

 

Today in luxury marketing:

Karl Lagerfeld casts Tilda Swinton for Chanel campaign
Who can forget how captivating Tilda Swinton was portraying an androgynous nobleman roaming through a castle in the 1992 film “Orlando”? Certainly not Karl Lagerfeld, who cast the Oscar-winning actress in Chanel’s advertising campaign for the Paris-Edinburgh collection, WWD reports.