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Chanel, Mercedes, Chloé and luxury gyms – News briefs

Swedish singers Say Lou Lou for Chloé Swedish singers Say Lou Lou for Chloé

 

Today in luxury marketing:

Pharrell Williams adds handbag campaign to Chanel duties
Pharrell Williams wears Chanel necklaces and tweed jackets with confidence and panache. He walked the runway at the Ritz Paris for the French brand last month and once composed a song for a Karl Lagerfeld-directed Chanel film, crooning that he wanted to “see, see (CC) the world," says WWD.